In-House Agency Committee Meeting

I. WELCOME AND INTRODUCTIONS (11:00 – 11:10a.m. ET)

II. MEMBER ROUNDTABLE DISCUSSION: CREATING AN IN-HOUSE AGENCY CULTURE (11:10 – 11:40a.m. ET)
They may live within the boundaries of their corporate ownership but make no mistake: in-house agencies are their own entity. As such, they demand their own perspective, set of values, and mission statement to drive them forward. As a leader of your in-house agency, how do you define your in-house agency culture to inspire those you work with, and grow your teams with new talent? Come prepared to talk about the challenges and opportunities of in-house culture building. 

Moderators:
Jessica Cipolla-Tario, VP of Global Creative Services – Sony Interactive Entertainment and In-House Agency Co-Chair
Mandy Janicki, Head of Creative Studio – UL Solutions and In-House Agency Co-Chair
Charissa Messer, In-House Agency Executive – Bank of America and In-House Agency Co-Chair

III. GoTo FOODS: REINVENTING CREATIVE SERVICES WITH A NEW IN-HOUSE AGENCY MODEL (11:40a.m. – 12:15p.m. ET)
Kyle Lewis, executive creative director, and Amanda Young, director of creative services and operations at GoTo Foods, spearheaded a creative vision to build the company’s first-ever in-house agency. A reinvention of the Creative Services department, Devour resulted in over $1 million in savings in just the first year. Today, with a team of over 65 FTEs and freelancers, the in-house agency supports seven global restaurant brands with over $5.5 billion in annual revenue, making world-class work to help them break through while operating more efficiently than external agencies. 

Speakers:
Kyle Lewis, Executive Creative Director – GoTo Foods
Amanda Young, Director of Creative Services & Operations – GoTo Foods 

IV. BREAK (12:15 – 12:25p.m. ET)

V. EDWARD JONES: CREATE AN IN-HOUSE CULTURE POWERED BY PURPOSE (12:25 – 1:00p.m. ET)
Home to the 2024 ANA In-House Leader of the Year, Maeve Dohogne, Edward Jones has built a purpose-driven culture that inspires people to reach their full potential and uplift others to do their best work. By anchoring the work to their core purpose, everyone at Edward Jones Brand + Agency develops an accountability for their contributions to the work, creating an environment of collaboration and real creativity. Jered Schneider has worked tirelessly to embed this mindset at Edward Jones and will use this time to talk about his approach to not just creating a culture manifesto but bringing it to life. 

Speaker:
Jered Schneider, Department Leadership, Business Leadership – Edward Jones