Rise of Opportunity and Risk in AI for Advertising

This event is over.

Artificial intelligence provides an advanced and streamlined way for advertisers to develop more targeted approaches to advertising content, product, and services to consumers at scale. While the use of this technology in the advertising space can of course bring huge opportunities, there are ethical, privacy, and data security concerns resulting from implementing automated processes in the advertising space. This presentation will cover the advertising compliance, privacy, and ethical issues involved in using AI in advertising and a briefing on the developing regulatory enforcement and scrutiny in this area in the U.S. and Europe.