Pandora: Six Trends That Will Impact Audio and Marketing in 2020

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Audio is more present in our lives than ever before. Today, Americans spend a third of their time with audio media– it’s time for brands to also invest in this powerful communication to reach their audience. Brands need an audio strategy that is just as thoroughly researched and developed as their other marketing channels. The Definitive Guide to Audio is Pandora's annual flagship advertising report of the evolving audio landscape. Each year's guide contains vision and insights from industry experts in advertising on new and useful trends in audio, creative strategy, and so much more.

Among the key takeaways that you'll learn in this webinar:

Why audio is a premier storytelling medium
How to media plan for an audio campaign
Results from Pandora’s Audio Insights Lab experiment on what makes effective audio creative
Six trends that will impact audio and marketing in 2020