Optimizing Omnichannel Marketing – Selecting the Right Channel for Each Touchpoint

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This is the Golden Age of targeted marketing. We have more channels to choose from, more technology to manage our messages, and more data to enable us to select the right approach for each point in the customer journey. Some channels have a low cost per impression but low response rates, while others are more likely to drive action but come at a cost. Hear from the industry experts who advise marketers on choosing which channels to use to generate awareness, close opportunities, onboard new customers, and retain them.