Leveraging Micro-Influencers to Increase Brand Loyalty (Influencer Marketing Series)

This event is over.

The days of the influencer are waning -- or at least what we typically regard as an influencer. Democratized content has changed the game for advertisers and influencers alike. With more and more people creating authentic, influential content, how can brands and their agencies tap into this trend toward more human-to-human connection? In this webinar, Analisa Goodin, Founder & CEO of Catch & Release, will discuss how brands can work with micro-influencers to create meaningful connections with consumers.

Key Takeaways:

The rise of micro-influencers and how to leverage them to increase brand loyalty using authentic, Found Content
The shift toward democratized content and how it will impact the 'celebrity' personality of the influencer
How to safely license content from an influencer vs. micro-influencer