Accurate Representation 3.0: The Pathway to Growth

SeeHer invites thought leaders, industry stakeholders, and advocates to explore the critical theme of accurate representation in the media and marketing ecosystems and its profound impact on business growth and society. This conference explores the dual opportunity for brands and creators to foster authentic representation, with the most diverse and intersectional generation of all time, especially in engaging the emerging Gen Alpha community.

With women controlling over 70% of consumer spending, amounting to approximately $18 trillion globally, their influence in the marketplace is undeniable. Additionally, Gen Alpha is projected to wield significant purchasing power, with estimates indicating that they will influence nearly $24 trillion in spending by the time they reach adulthood. Accurate portrayal of diverse identities is a business imperative and a pathway to enhanced brand loyalty and business growth.

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net