Accurate Representation 3.0: The Pathway to Growth

SeeHer invites thought leaders, industry stakeholders, and advocates to explore the critical theme of accurate representation in the media and marketing ecosystems and its profound impact on business growth and society. This conference explores the dual opportunity for brands and creators to foster authentic representation, with the most diverse and intersectional generation of all time, especially in engaging the emerging Gen Alpha community.

With women controlling over 70% of consumer spending, amounting to approximately $18 trillion globally, their influence in the marketplace is undeniable. Additionally, Gen Alpha is projected to wield significant purchasing power, with estimates indicating that they will influence nearly $24 trillion in spending by the time they reach adulthood. Accurate portrayal of diverse identities is a business imperative and a pathway to enhanced brand loyalty and business growth.

when

Start: Wednesday, March 19, 2025 at 1:00pm

End: Wednesday, March 19, 2025 at 7:00pm

WHERE

Paramount WhiteBox Theater
1515 Broadway
New York, NY 10036

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, March 19, 2025
1:00pm - 1:30pm	REGISTRATION/NETWORKING
1:30pm - 1:35pm	WELCOME Christine Guilfoyle President SeeHer
1:35pm - 1:55pm	KEYNOTE SPEAKER Marc Pritchard Marc Pritchard P&G
1:55pm - 2:15pm	FOR THE WIN: 7 MYTHS (AND TRUTHS) BRANDS NEED TO KNOW ABOUT WOMEN’S SPORTS FANDOM It’s undeniable that women’s sports are having a moment. With viewership, valuations, and investments growing rapidly, the reach and role of women’s sports today are unprecedented. Paramount Advertising’s For The Win unpacks this moment, explores what's meaningful to this growing fan base, and elevates connection opportunities for brands. Mary Kate Callen SVP, Audience Impact & Intelligence Paramount Advertising Sophia Ingram Director, Audience Impact & Intelligence Paramount Advertising
2:15pm - 2:35pm	NOVARTIS SESSION TBA Speaker TBA Novartis
2:35pm - 2:55pm	A FRAMEWORK FOR THE FUTURE: WHY BRANDS ARE DOUBLING DOWN ON WOMEN’S SPORTS WITH DISNEY The momentum behind women’s sports has never been stronger, and brands are taking notice. From record-breaking viewership to innovative brand integrations, discover Disney’s keys to success for elevating women’s sports through data-driven strategies, premium storytelling, leadership in sports rights, and impactful partnerships. Gain insights into why brands are seeing stronger engagement and long-term value in this space—and how they can authentically connect with these passionate and growing fan bases. Join this engaging fireside chat on why advertisers are investing in this space like never before. This conversation will explore the undeniable impact of women’s sports on audience growth, cultural relevance, and brand success. Jacqueline Dobies Vice President, Revenue & Yield Management Disney Advertising Kara O'Brien Head of Brand Marketing & Analytics Wayfair
2:55pm - 3:10pm	BREAK
3:10pm - 3:20pm	INSIGHTS FROM LG ADS Explore key findings from the GEM® Multiplatform Video Programming Report. This groundbreaking research serves as a guide for strategic, inclusive media planning—redefining multiplatform vehicles for engaging audiences through relevant, authentic, diverse portrayals of women. Speaker TBA
3:20pm - 3:40pm	FIRESIDE CHAT: TAYLOR SWIFT EFFECT AND THE SHECONOMY Don’t miss this exclusive fireside chat with Bryan West, Taylor Swift Reporter at Gannett \| USA TODAY Network, as we explore the powerful “Taylor Swift effect and the SHEconomy.” Gain unique insights into how her record-breaking concerts have fueled economic growth, driven tourism, and shaped industries far beyond music. Moderator: Christine Guilfoyle President SeeHer Bryan West Taylor Swift Reporter Gannett \| USA TODAY Network
3:40pm - 4:00pm	VERIZON SESSION Nick Kelly Vice President of Partnerships Verizon
4:00pm - 4:20pm	BRAVOCON: INSPIRING FEMALE EMPOWERMENT AND COMMUNITY Join us for an engaging panel discussion highlighting the power of the Bravo platform for women entrepreneurs, showcasing their journeys and successes, and fostering a supportive environment for female-led business to thrive. We’ll delve into inspiring and influencing female consumers while showcasing the media phenomenon that is BravoCon, encouraging women to spend money and build vibrant communities. Our conversation with experts will explore Empowerment Through Representation, Community Building, Influence on Spending Habits, Economic Impact, and Future Trends. Speaker TBA
4:20pm - 4:45pm	SEEHER IN SPORTS: DISCOVER WHAT’S IN STORE FOR 2025 Discover the innovative strategies and collaborative efforts to help your brand make the most of tapping into the $1 Billion women’s sports industry. Kristen Gray Managing Director Optimum Sports Kerry Bradley SVP Strategy Horizon Sports & Experiences Horizon Speaker TBA
4:45pm - 5:05pm	ALL AGES AND LIFE STAGES: EMPOWERING WOMEN, DRIVING CHANGE Women face the challenge of being “no right age” as an obstacle at work and in society at large. Join us for an invigorating conversation about how we can build a future where all voices are heard, celebrated, and lead the charge toward innovation, equity, and business growth for years to come. Karen Chong VP, Audience Strategy, Age Inclusion AARP Cindy Gallop Founder & CEO MakeLoveNotPorn
5:05pm - 5:10pm	CLOSING Christine Guilfoyle President SeeHer
5:10pm - 7:00pm	COCKTAILS & NETWORKING
5:45pm - 6:00pm	FIRESIDE CHAT: EXPLORING A HEALTHIER DIGITAL WORLD FOR GIRLS Join us for an exclusive fireside chat exploring Moxies, the groundbreaking, research-backed social platform redefining online experiences for tween girls. Moxies’ Founder will be joined by a Millennial mom and her Gen Alpha daughter to discuss the importance of safe online spaces. Discover how Moxies is shaping the future of social spaces for the next generation. Juliette Blake Founder + CEO Moxies

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.