Wednesday, September 7, 2022
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11:00am - 11:05am
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OPENING REMARKS
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John Paquin
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Senior Director, Brand Activation
ANA
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11:05am - 11:55am
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THE FUTURE OF SHOPPING IS ALREADY HERE
The pandemic has accelerated digital commerce adoption and turned shopping solutions like curbside pickup and contactless transactions – which were considered niche and ‘next gen’ up until very recently – into table stakes. Rather than accelerating the demise of traditional retail – something that had been forecast several times throughout the 2010s – this acceleration has transformed consumer expectations for how shopping experiences and retail should shape up, both in the present and in the future. To enable the dynamic shopping environment that younger consumers already expect today, brands need to enable increasingly more frictionless experiences to foster long-standing relationships beyond transactions. At the same time, they need to experiment to prepare for the future of shopping in a Web 3.0 world.
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Brad Alperin
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EVP, Integrated Strategy
dentsu
Tommy Huthansel
VP/Director Partnership and dentsu Gaming
dentsu
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11:55am - 12:30pm
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EXPLORING THE VIRTUALIZATION OF COMMERCE
E-retailers, direct-to-consumer websites, AR-powered mobile apps were just the beginning. A new way to shop is on the horizon as consumers are increasingly turning to virtual worlds and in-game experiences to discover, browse, research, and complete their purchases. Join us as we explore the Metaverse Commerce landscape, highlight best-in-class case studies, and discuss best practices that are shaping the virtualization of shopping.
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Jason Velliquette
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EVP of Digital
R3
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12:30pm - 1:05pm
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HENKEL SHARES HOW THEY ARE LEVERAGING THE LATEST TOOLS AND TECHNOLOGY TO CREATE A RICHER AND MORE RESPONSIVE CUSTOMER JOURNEY
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William Lee
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Senior Manager, Retail Media
Henkel
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1:05pm - 1:40pm
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FROM PIZZA EARRINGS TO TYE-DYE SCRUNCHIES: INSIDE CLAIRE'S REMARKABLE TURNAROUND
From Pizza Earrings to Tie-Dyed Scrunchies: Inside Claire’s remarkable turnaround. For generations of women, Claire’s, a mall fixture since 1971, conjures up powerful feelings of nostalgia. Hear how the 50+-year old brand is repositioning itself for the future fueled by new generations (Gen Z and Gen Alpha) and a resurgence in nostalgia.
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Kristin Patrick
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EVP and CMO
Claire's
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1:40pm - 2:15pm
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ARE YOU READY FOR XR ENABLED CONSUMERS?
Online shopping dramatically reshaped the retail industry a few decades ago and now the industry is on the cusp of another huge shift with the arrival of metaverse commerce. XR will help make consumers more informed than ever before, from the ability to price check, to gain product information, to try on or try out products and instantly share detailed information with their friends. Not to mention the potential for immersive storytelling and entertainment, where customers can more easily become brand advocates. Is the retail/commerce industries ready for this shift, and all the good and bad that could come with it? In this panel, hear from commerce leaders at Trigger XR on how they're already incorporating XR into the customer journey and how it's affecting customer engagement, brand affinity and ultimately how and what shoppers decide to purchase.
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Jason Yim
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CEO
Trigger XR
Tom Emrich
Director of Product Management
Niantic Inc.
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2:15pm - 2:20pm
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CLOSING REMARKS
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John Paquin
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Senior Director, Brand Activation
ANA
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