ANA Media Innovation @ Pandora (Members Only Conference)

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Media innovation has changed everything from how audiences consume news to the way revenue is earned. Forward-thinking brands are redesigning the way stories are told and the way content is distributed. In this increasingly competitive marketplace, marketers must understand not only how to connect with their customers in new ways, but how to define and track ROI for innovative media strategies.

Join us for this ANA members-only event, presented by Pandora, where you will hear insightful case studies, best practices, and actionable takeaways on content, attribution, and how to adapt to changing consumer preferences and behavior. You will also learn from and network with industry peers who work to influence media strategy and drive business goals through innovation.

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, September 26, 2018
10:00am - 10:45am	Networking Breakfast & Pandora Interactive Exhibit Come early for coffee, snacks and the opportunity to have Pandora’s music genome compose a song just for you – based entirely on the musical traits that move you. Enjoy!	Pandora Chicago Office
10:45am - 10:50am	Welcome by ANA	Pandora Chicago Office
10:50am - 10:55am	Opening Remarks Steven Kritzman Senior Vice President, Sales Pandora
10:55am - 11:30am	DIGITAL MEDIA INNOVATION AT KRAFT HEINZ The Kraft Heinz Company is the fifth-largest food and beverage company in the world. The Company’s iconic brands include Kraft, Heinz, Capri Sun, Jell-O, Kool-Aid, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, and many others. In this session, learn how the Kool-Aid brand launched its innovative Sparklers campaign, and how the Capri Sun brand reached parents through non-traditional media. Melanie Huet Vice President, Marketing The Kraft Heinz Company View Event Recap
11:40am - 12:15pm	IS YOUR BRAND READY FOR AI, IoT AND THE SONIC REVOLUTION? With the accelerated growth of voice activation, AI-enabled smart speakers and IoT connected homes, consumers are relying on voice to search, purchase and connect with brands. How will your brand engage an audience in this audio-first era? In this session, hear about innovations in audio technology and learnings from creative studies that optimize for a 1:1 connection. Learn how the most effective way to connect is to be heard, not seen. Gabe Tartaglia Vice President, National Vertical Sales Pandora View Event Recap
12:25pm - 1:35pm	Lunch	Pandora Chicago Office
1:25pm - 2:10pm	THE CREATIVE EVOLUTION THROUGH DATA, CONTENT & TECHNOLOGY Customer attention is fleeting. Information is consumed faster than ever before. With the rise of seconds-long storytelling brands must find different ways to get their point across quickly. The convergence of content + production + technology + ad tech + data has created a new model for creative concepting, where marketers must generate channel-agnostic creative frameworks that exploit the constraints of technology against the consumer ecosystem. Cameron Friedlander Senior Global Media and Content Marketing Kimberly-Clark
2:20pm - 2:55pm	HOW DSW USES PROGRAMMATIC TO AMPLIFY INFLUENCER MARKETING Programmatic is amazing at measurement and precision targeting, but lousy at creative and storytelling. Influencer Marketing is known for its incredible content and narrative, but lacks an accountable and measureable feedback loop. In this session, learn how DSW integrated influencer marketing with programmatic to drive amazing results. Allison Holbrook Digital Media Manager DSW Kolin Kleveno Head, Programmatic 360i View Event Recap
3:05pm - 3:40pm	INNOVATING IN OTT AT TYSON Tyson Foods Inc. is one of the world’s largest food companies and a recognized leader in protein. In this session, learn how Tyson approaches "over the top" (OTT) and Connected TV, and other media innovations. Trace Rutland Director, Media Innovation Tyson View Event Recap
4:00pm - 5:30pm	Beats & Bevs Happy Hour Grab a drink, enjoy music, and test your whiskey-music pairing skills.	Pandora Chicago Office
5:30pm	Conference Adjournment

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.