ANA/AEF Digital Marketing @ Loyola Quinlan School of Business (Members Only Conference)

MOVING WITH GREATER SPEED AND AGILITY WITH SOCIAL DATA

At McDonald’s, we want to offer our customers more of they want and the experience they deserve.  That means listening to our consumers more, through social.   Our social media management spans Marketing, e-Care and Listening & Measurement functions.  We focus on social data that matter to the business, which requires advanced technology, processes that link social with other data touchpoints, and strong partnership across Digital and Insights teams.

Jola Oliver

Director, Global Social Media Listening and Measurement McDonald's Corporation

HOW HEINZ MAYOCHUP DIVIDED THE INTERNET

How Kraft Heinz leveraged agile social listening and Twitter to drive a huge surge in brand conversation and ultimately launch not one, but two new products.  Can anyone say… Heinz Mayonnaise and Mayochup?! 

Nicole Kulwicki

Director, Brand Build Heinz & Ore-Ida

BRANDING IN A WORLD WHERE MOBILE HAS CREATED A NEW CONSUMER NORMAL

Technology, People and Commerce are increasingly coming closer together. Technology, specifically the mass adoption of mobile computing has created a consumer more in control than ever, and one that wants product variety and utility at their fingertips. The need for speed, personalization and relevancy has created a new consumer normal.

At Facebook, we see this phenomenon happening across the globe, and with billions of people connecting through our platform 15-20 times per day, we’re seeing behavior changes that have affected everything we do in society. From mass broadcast, to one to one communication, to getting on an airplane, to hailing a cab and doing your taxes.

Matty de Castro

Director, Global Marketing Solutions Facebook

STORY TELLING BORN ON MOBILE

At Motorola, we believe in innovation to enhance the way we connect and live our day-to-day lives. From the first mobile phone to the Razr and the Moto Z Motorola is changing the way people communicate and engage. Motorola is a challenger brand; we compete with telco giants like Apple and Samsung who are spending millions daily to connect with consumers. This forces us to be smarter about how and when we engage. We leverage thousands of data points to help us marry thoughtfully crafted content with unique media plans. By developing data driven content, we are able to connect to consumer with the right message at the right time no matter where they are at in the journey across the ecosystem to drive business objectives.

Cole Moir

Global Head, Digital and Social and MBG Global Marketing and Communications Motorola Mobility, A Lenovo Company

How TV has become Digital

At Tyson Foods, we are focused on innovation across our marketing channels.  We see tradition media channels shifting to the digital realm.  One  major change has been the rise in OTT, convergent TV, SVOD.   People look for content on every screen.  We constantly test and learn to make sure we are able to target on the screen they are watching.

Trace Rutland

Director, Media Innovation Tysons Foods