ANA Innovation Day @ MillerCoors (Members Only Conference) presented by Facebook

MILLERCOORS: LEGACY OF INNOVATION

MillerCoors has a long and storied history of innovation, starting with the vision of its founders, Frederick Miller and Adolph Coors. Today, to drive sustained growth and provide the leadership required to expand the beer category, MillerCoors is also innovating its marketing strategy. HX, MillerCoors™ human-first approach, aims to develop passionate connections with people through empathy, understanding and holistic brand experiences — building brands people want to choose and identify with. In this session, learn more about MillerCoors™ human-first approach and how it's being realized with brands like Miller High Life.

Ryan Marek

Brand Marketing Director MillerCoors

LAND O’LAKES: HOW INNOVATION CAN FEED THE WORLD

Land O'Lakes is not only a famous brand of butter; it also includes their dairy food, animal feed and WinField business, which focuses on crop inputs (seeds and nutrition) for precision agriculture. The company has also embraced technology in unique ways. They have leveraged data and analytics to help improve the analysis of weather, soil, and equipment, among other things, all in the service of ensuring that agricultural yields are better and is helping to build the farm of the future. Learn how they are using innovative methods to ultimately feed the world.

Tim Scott

SVP and Chief Marketing Officer Land O’Lakes

FACEBOOK: MOVING AT THE SPEED OF MOBILE

Mobile has ushered in a new era of media consumption across the consumer landscape. It provides marketers with incremental opportunities to reach their brand champions. It gives creatives a new canvas to tell stories. It allows strategists greater opportunities for measurement and insights. With the proliferation of mobile devices, however consumers are more distracted than ever with their attention — fragmented all the time. Brands are fighting to keep up and breakthrough the clutter of constant stimulation. Hear from Garland Hill, U.S. Head of Industry, and Pablo Merheb, Industry Manager, at Facebook, as they discuss the new path forward, sharing insights from Facebook’s 1.9B users and 5M Advertisers. They will offer Facebook’s perspective on the changing consumer’s journey in a mobile world, and how brands can continue to thrive despite these shifts.

Pablo Merheb

Industry Manager, Global Marketing Solutions Facebook

CONNECTED AND CONVERSATIONAL: DIGITAL ADVERTISING SOCIALLY AND BEYOND

Building direct relationships in a digital landscape dominated by social platforms is more important than ever. The shifting sands of communication technologies require advertisers to pay close attention to evolutions in audience behavior.  In this session, the presenters will explore how frictionless mobile technology is moving brands “post social,” into a conversational world where platform loyalties are in constant flux. Discover how chatbots, conversational commerce, and contextual messaging are opening up new opportunities for advertisers and the customers they serve. 

Matt Marcus

VP Executive Creative Director R/GA

RUST-OLEUM: INNOVATION IN CROWDSOURCING

From recommending names of new products, flavor profiles or paint colors, to helping solve complex scientific problems, many organizations have found crowdsourcing to be an valuable tool to engage millions of people or smaller communities.  They effectively mine the creative potential of communities to provide fresh and innovative ideas for advertising campaigns, product development and beyond. In this session, Lisa Bialecki, Sr. Director, Integrated Communications, at Rust-Oleum Corporation will share the innovative work they are doing with the company's crowdsourcing program.

Lisa Bialecki

Sr. Director, Integrated Communications Rust-Oleum