Business-to-Business @ Dell (Members Only Conference)

This event is over.

Business-to-business marketers face unique challenges in areas including the product (e.g., long lifecycles), target audience (e.g., multiple targets), sales, marketing communications strategy, client/agency relationships, and measurement. These challenges are even more complex amid a rapidly changing digital communications environment. This conference will provide actionable ideas to help B2B marketers thrive and prepare for accelerated growth. Through a series of thought-provoking client-side case studies, we will explore current strategies in executing marketing & branding campaigns in B2B markets, developing social media content that drives connections, creating a seamless experience throughout the buying cycle and much more.

Agenda

8:15am 9:00am	Breakfast General Session INSIDE INTUIT: CREATING CONTENT THAT DRIVES CONNECTIONS Content is the currency of social media and a vital part of creating digital value. In this interactive session, Adrian Parker, Director, Social, Mobile, and Emerging Media at Intuit will share how the software company is restructuring their systems, skills and strategy around a "content-first" mindset. Attendees will walk away with best practices for driving results, leading organizational change and building an end-to-end content strategy. Adrian Parker Group Manager of Social, Mobile & Emerging Media Intuit ______________________________________________ DELL’S APPROACH TO BRANDING FOR B2B MARKETS Focused on building customer relationships at the Enterprise level, Dell executive Mary Ellen Dugan, Executive Director of Brand Management, will share her insights into how successful companies execute marketing and branding campaigns in B2B markets. Attendees will hear how Dell implemented a new brand internally and externally, the role a strong brand plays in advertising, 360 planning strategies, and guidelines for working with sales teams. Mary Ellen Dugan Executive Director Global Brand & Advertising Dell ______________________________________________ SALES AND MARKETING AT DELL: PARTNERING FOR GROWTH Economic pressures are requiring companies to accomplish more with less to profitability grow their businesses. The alignment of sales and marketing is a critical driver of this growth, and a strong working relationship between these functions can determine the success or failure of a business. Learn how Dell has unlocked the key to strong collaboration between sales and marketing teams in their B2B businesses, and how this close alignment has driven success in new markets and new lines of business for Dell. Carla Pineyro Executive Director, Latin America Marketing Dell ______________________________________________ CSC CREATES AN ENGAGING DIGITAL MARKETING ECOSYSTEM What are the secrets to a revolutionary go-to-market strategy? CSC is the classic "build on best practices from the ground up;" transforming into a new accountable marketing paradigm. Utilizing technology to create the end to end customer experience, a digital framework has been developed which creates a seamless experience during the buying journey. CSC and top digital agency MRM explain how you can create impressive business value for clients. You’ll get an insider’s view; peeking into the core of a new approach to introduce thought leadership, services and solutions to clients and prospects. Michael Mclaren President/East MRM David Parsons Vice President Global Alliances & Chief Marketing Officer Global Sales & Marketing CSC ____________________________________________
12:50pm	Lunch
1:50pm	General Session Cont. CORNING: *SOCIAL/VIRAL -* THE NEXT GREAT CORPORATE COMMUNICATIONS WEAPON TO DRIVE GROWTH Goodbye corporate brochure. Hello social/viral. Corning invested in a corporate vision film that's paid off big time. Yes, it's been seen 20M+ times on YouTube, but even better, it’s blown open doors to many new OEM partners worldwide — inspiring a symposium of 125 visionaries at Stanford. This session will guide attendees through this incredible, experiential brand journey and will also discuss a second installment, and a version that explores the vision's feasibility, both introduced to key press/bloggers at a private screening the night before the company's 2012 Annual Investor Meeting. Lisa A. Burns Director, Corporate Marketing & Branding Corning Inc. John Mannion EVP, Director of Client Relations Doremus ______________________________________________ SIX PRINCIPLES BEST IN CLASS MARKETERS USE TO TRANSFORM MARKETING INTO A CENTER OF EXCELLENCE Recent ITSMA and VEM research reveals how applying the six principles of Marketing Performance Management can increase and demonstrate marketing’s ROI and contribution. Discover the six performance management best practices of Best-in-Class marketers and key steps to quickly improve and prove marketing’s value to the business. Leveraging a case study from Elsevier, the world’s leading provider of science and health information, attendees will also learn how Elsevier raised the skills of the marketing organization and transformed marketing into a more strategic role by adopting these practical actionable practices. Laura Patterson Founder VisionEdge Marketing ______________________________________________
3:30pm	Adjournment

Business-to-Business @ Dell (Members Only Conference)

Related Content

Corning Case Study: A Day Made of Glass

CSC Creates an Engaging Digital Marketing Ecosystem

Dell’s Approach to Branding for B2B Marketers

Inside Intuit: Creating Content that Drives Connections

Sales and Marketing at Dell: Partnering for Growth

Six Performance Management Principles of Successful Marketers

Agenda