Future of Streaming TV Powered by Automation and Innovation Hosted by Disney Advertising (In-Person Only) | 1-Day Conferences | ANA

Future of Streaming TV Powered by Automation and Innovation Hosted by Disney Advertising (In-Person Only)

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CTV Ad Spending is estimated to hit $27B in 2023 and almost double by 2026!* Are you ready to seize the opportunity? We can help! This conference will focus on the impact of Automation & Innovation within the Streaming TV landscape. We will take a 360 degree perspective, from the innovations fueling the future of data & measurement, the impact on local advertisers & agencies, to harnessing programmatic & the power of self-service tools. This day is for agencies of all sizes looking to level-up their knowledge and find new, actionable, tools in this space. You will hear from industry-leaders who will share cutting-edge technologies, best practices, and more!

 

*According to an eMarketer 2022 report



Agenda

TIME EVENT DETAILS LOCATION
Thursday, September 21, 2023
9:00am
- 9:45am
BREAKFAST

9:45am
- 9:55am

WELCOME REMARKS

Julie Weitzner
SVP, Brand & Media ANA
Barbara Markfield
SVP, Member Relations ANA
9:55am
- 10:30am

HOW ADS CAN SAVE TV

Advertising was the bulldozer that built the foundation of TV. Now, post streaming wars, amidst the Media Apocalypse, Jenny Wall CMO of VideoAmp will share why now is the time to waste less and sell more by aligning your media with your business outcomes, and how Advertising Can (and must) Save Television.

Jenny Wall
Chief Marketing Officer VideoAmp
View Event Recap
10:30am
- 11:05am

DISRUPTING THE MODEL: HOW CTV CHANGES THE GAME FOR TV BUYING

Consumers have significantly shifted how they watch TV, moving from linear cable boxes to streaming sticks. Nearly every streamer offers an ad-supported solution, allowing consumers to vote with their wallets on their preferences for how they watch premium TV content. At the same time, marketers' budgets are still mostly in traditional linear, not meeting the consumer where they’re watching. In this presentation, hear from Verna De Jesus, VP of CTV from The Trade Desk, on how to approach buying TV on both linear and streaming environments as well as how to take advantage of data to reach your core customer – saving ad budgets and connecting spend to sales.

Verna De Jesus
Vice President, Connected TV The Trade Desk
11:05am
- 11:25am
NETWORKING BREAK

11:25am
- 12:00pm

UNDERSTANDING THE CTV OPPORTUNITY AND MEASURING CAMPAIGN PERFORMANCE

When it comes to effective CTV campaign strategies, marketers are often held back by a lack of universal measurement standards and transparency from walled gardens. Marketers need to know what CTV apps and content are best engaging viewers. Both media buyers and sellers need answers to important questions, such as: How does my CTV performance compare? How many people are co-viewing CTV ads? Where are the most valuable and attentive impressions? Which apps are delivering incremental reach? We’ll explore these questions and more using data from our most recent State of CTV analysis.

Tristan Webster
Chief Product Officer TVision
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12:00pm
- 12:35pm

OPTIMIZE YOUR STREAMING TV STRATEGY THROUGH AUTOMATION

Automation has emerged as a critical capability to streamline the campaign planning process for advertisers of all sizes. Industry-leading platforms like Disney Campaign Manager for Hulu make it easier than ever for brands and agencies of all sizes to maintain complete control over their streaming TV campaigns via 24/7 access to reporting, creative, and invoicing. We’ll share how advertisers are streamlining workflows, reaching diverse audiences at national and local levels, and driving sales with flexibility and speed.

Sylvester “Sly” Phifer
Vice President, Self Service Platform Disney Advertising
Christian Divino
Vice President, Local Disney Advertising
View Presentation
12:35pm
- 1:35pm
NETWORKING LUNCH

1:35pm
- 2:10pm

NAVIGATING THE FUTURE OF MARKETING & EMBRACING NEW MEDIA MODELS

In an age where consumers are inundated with a staggering 5,000+ ads daily, the quest for ad-free environments has reached a crescendo. The media landscape has undergone major transformation, which has resulted in brands innovating and reassess their strategies from the ground up. Hear from Jay Altschuler, senior vice president of global media and agency relations at Mastercard, as he speaks to the evolving media landscape, the possibilities centered around CTV and the importance of authentic consumer-to-brand relationships.

Jay Altschuler
SVP, Global Media & Agency Relations Mastercard
View Presentation
2:10pm
- 2:45pm

EVOLVING THE AGENCY MODEL TO ENABLE WHAT’S NEXT IN CTV

As the media industry evolves with data and technology playing a larger role in advertisers day to day lives, it is imperative that the agency ways of working evolve with it.  In this session hear how dentsu is leading the way to enable platform based approach to premium streaming video and empowering their teams to be more collaborative to drive greater results for clients.

Brad Stockton
SVP, US National Video Innovation dentsu
View Event Recap
2:45pm
- 2:50pm

CLOSING REMARKS


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.