Thursday, September 21, 2023
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9:00am - 9:45am
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BREAKFAST
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9:45am - 9:55am
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Barbara Markfield
SVP, Member Relations
ANA
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9:55am - 10:30am
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HOW ADS CAN SAVE TV
Advertising was the bulldozer that built the foundation of TV. Now, post streaming wars, amidst the Media Apocalypse, Jenny Wall CMO of VideoAmp will share why now is the time to waste less and sell more by aligning your media with your business outcomes, and how Advertising Can (and must) Save Television.
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Jenny Wall
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Chief Marketing Officer
VideoAmp
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10:30am - 11:05am
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DISRUPTING THE MODEL: HOW CTV CHANGES THE GAME FOR TV BUYING
Consumers have significantly shifted how they watch TV, moving from linear cable boxes to streaming sticks. Nearly every streamer offers an ad-supported solution, allowing consumers to vote with their wallets on their preferences for how they watch premium TV content. At the same time, marketers' budgets are still mostly in traditional linear, not meeting the consumer where they’re watching. In this presentation, hear from Verna De Jesus, VP of CTV from The Trade Desk, on how to approach buying TV on both linear and streaming environments as well as how to take advantage of data to reach your core customer – saving ad budgets and connecting spend to sales.
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Verna De Jesus
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Vice President, Connected TV
The Trade Desk
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11:05am - 11:25am
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NETWORKING BREAK
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11:25am - 12:00pm
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UNDERSTANDING THE CTV OPPORTUNITY AND MEASURING CAMPAIGN PERFORMANCE
When it comes to effective CTV campaign strategies, marketers are often held back by a lack of universal measurement standards and transparency from walled gardens. Marketers need to know what CTV apps and content are best engaging viewers. Both media buyers and sellers need answers to important questions, such as: How does my CTV performance compare? How many people are co-viewing CTV ads? Where are the most valuable and attentive impressions? Which apps are delivering incremental reach? We’ll explore these questions and more using data from our most recent State of CTV analysis.
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Tristan Webster
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Chief Product Officer
TVision
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12:00pm - 12:35pm
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OPTIMIZE YOUR STREAMING TV STRATEGY THROUGH AUTOMATION
Automation has emerged as a critical capability to streamline the campaign planning process for advertisers of all sizes. Industry-leading platforms like Disney Campaign Manager for Hulu make it easier than ever for brands and agencies of all sizes to maintain complete control over their streaming TV campaigns via 24/7 access to reporting, creative, and invoicing. We’ll share how advertisers are streamlining workflows, reaching diverse audiences at national and local levels, and driving sales with flexibility and speed.
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Sylvester “Sly” Phifer
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Vice President, Self Service Platform
Disney Advertising
Christian Divino
Vice President, Local
Disney Advertising
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12:35pm - 1:35pm
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NETWORKING LUNCH
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1:35pm - 2:10pm
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NAVIGATING THE FUTURE OF MARKETING & EMBRACING NEW MEDIA MODELS
In an age where consumers are inundated with a staggering 5,000+ ads daily, the quest for ad-free environments has reached a crescendo. The media landscape has undergone major transformation, which has resulted in brands innovating and reassess their strategies from the ground up. Hear from Jay Altschuler, senior vice president of global media and agency relations at Mastercard, as he speaks to the evolving media landscape, the possibilities centered around CTV and the importance of authentic consumer-to-brand relationships.
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Jay Altschuler
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SVP, Global Media & Agency Relations
Mastercard
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2:10pm - 2:45pm
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EVOLVING THE AGENCY MODEL TO ENABLE WHAT’S NEXT IN CTV
As the media industry evolves with data and technology playing a larger role in advertisers day to day lives, it is imperative that the agency ways of working evolve with it. In this session hear how dentsu is leading the way to enable platform based approach to premium streaming video and empowering their teams to be more collaborative to drive greater results for clients.
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Brad Stockton
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SVP, US National Video Innovation
dentsu
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2:45pm - 2:50pm
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