Brand Growth in the SheEconomy hosted by Babson College (In-Person Only)

OPENING REMARKS

Krista Hill

Association Professor, Marketing Babson College

YOU MIGHT BE A MARKETER ALUMNI PANEL

What does it take to build a successful career in marketing, and how does inclusive marketing—particularly when it comes to gender—play a role in shaping brand success? In this panel, Babson and Wellesley alumni who have navigated careers in marketing and advertising will share their journeys, from their first roles to leadership positions. They’ll discuss the skills, decisions, and unexpected turns that shaped their paths, as well as how they incorporate inclusive marketing strategies in their work. Whether you're considering marketing as a career or looking to grow within the field, this session will provide real-world perspectives and actionable insights from those leading the way.

Babson Marketing Alums

HOW CVS HEALTH’S HERe CAMPAIGN IS TRANSFORMING HEALTHCARE ACCESS FOR WOMEN

Recognizing the significant barriers women face in prioritizing their healthcare, CVS Health identified an opportunity to improve access and trust through its HERe campaign. By conducting thoughtful research, CVS developed a platform that addresses the key challenges of education, trust, and conversion to sales. This session will explore how the HERe campaign is making healthcare more inclusive, empowering women through improved access to essential services and products that support their mental and physical well-being, and dismantling systemic barriers to health equity.

Erin Condon

Chief Marketing Officer CVS Pharmacy

INVESTING IN WOMEN’S SPORTS: HOW MASSMUTUAL IS CHAMPIONING FINANCIAL WELLNESS AND DRIVING BUSINESS GROWTH

MassMutual is strategically investing in women’s sports not only to support female athletes and promote financial wellness but also to be a powerful growth driver for the business. In this session, Jennifer Halloran, CMO, will explore how these sponsorships align with MassMutual’s goals, leveraging the connection between sports, confidence, and financial success to engage new audiences and fuel business expansion.

Jennifer Halloran

Jennifer Halloran MassMutual

BRIDGING THE GAP: ADDRESSING WOMEN'S UNDERREPRESENTATION IN BUSINESS MARKETING

Despite their significant influence as decision-makers, women remain underrepresented in the business marketing community. This session will explore the challenges women face in the industry and offer strategies for effectively marketing to women who hold key decision-making roles. Attendees will gain insights from industry leaders who have successfully navigated these challenges, creating more inclusive and impactful marketing strategies.

Kate Alini

Chief Marketing Officer

MARKETING IN HEALTH CARE: BUILDING A CAREER IN BOSTON’S INNOVATION HUB

Boston is at the forefront of health care innovation, home to world-class hospitals, biotech firms, and health-tech startups. In this panel, marketing and advertising executives from across the health care ecosystem will share their career journeys and discuss how marketing shapes the future of health care. From navigating regulations to driving patient engagement and promoting health equity, panelists will explore the unique challenges and opportunities in this rapidly evolving industry. Whether you're considering a career in health care marketing or looking to grow in the field, this session will provide insights into how marketers play a critical role in one of Boston’s most dynamic industries.