You Might be a Marketer HBCU Student Conference (In-Person Only)

WELCOME AND INTRODUCTIONS

Troy McNish

Manager, Red Hat Live Red Hat

BUILDING YOUR MARKETING CAREER: A C-SUITE PERSPECTIVE

Hear how one marketing executive built their marketing career, what roles this executive took to break into the C-suite, and how they make hiring decisions for their marketing team. 

Torod Neptune

Senior Vice President, Corporate Marketing, Brand, Communications & CCO Medtronic

NAVIGATING YOUR MARKETING CAREER: MAKING THE RIGHT DECISIONS

There are many different kinds of roles in marketing, and many industries perceive the value of marketing differently. While marketing principles remain the same, the way in which you grow your marketing career can vary dramatically. In this panel, hear first hand different experiences of the career choices these marketers made and how they made decisions to grow their skill sets and widen their experiences. 

Moderator: Dr. Van Sapp

Dean Saint Augustine’s University

BE BOLD, BE BRILLIANT, BE YOU

Get in gear to accelerate your career! At the American Heart Association, Katrina McGhee is responsible for storytelling, media outreach, community programs, marketing campaigns and numerous other approaches focused on equitable health and longer, healthier lives for all. Her reputation for leading with enthusiasm and energy shines through as host of the award winning Live Fierce podcast and in her best-selling book, “BE BOLD BE BRILLIANT BE YOU: Lessons from the C-Suite to Accelerate Your Career.” She will be sharing lessons from her esteemed marketing career to help students find their own paths in making an impact in the world.

Katrina McGhee

Executive Vice President, Marketing and Communications American Heart Association

CAREER OPPORTUNITIES BEYOND MARKETING: FROM CREATIVE AGENCIES TO ENTERTAINMENT COMPANIES TO ENTREPRENEURSHIP!

This panel will showcase different careers outside of marketing but still within the marketing ecosystem. This panel will cover different aspects of the ecosystem that supports the marketing community from creative agencies to entertainment companies to entrepreneurship. The audience will gain a better understanding of how this marketing ecosystem works and highlight where you might consider joining this industry.

Moderator: Aisha Brown

Director, Talent Programs ANA Educational Foundation

EARLY CAREER STRATEGIES: NAVIGATING LEADERSHIP, ETHICS AND DIVERSITY

These HBCU alums and Black Executives are the change agents who are paving the way for the next generation of Black talent to enter the marketing and advertising industry. This panel will convene those who are senior executives and those who are just starting out in the industry as they share practical advice on how to build a long-term sustainable career in this industry and create a solid skills and community foundation when entering the workforce. 

Moderator: Clarence Clayton

Director, Global Privacy Management Red Hat

Join for an interactive lunch where students and industry get a chance to meet each other for networking. Last year, mentorship opportunities, internship offers, and full time roles were landed so get ready for a great experience!

Come take a tour of the Red Hat headquarters! A Red Hat employee will give a tour of their headquarters in groups of 10. Red Hat’s office has won several design awards as it is an intelligent, generationally inclusive work environment that reflects Red Hat’s culture of sharing, openness, and learning. 

MAKING RALEIGH-DURHAM A MORE INCLUSIVE MARKETING HUB: ATTRACTING THE MOST DIVERSE TALENT

The Raleigh-Durham area is home to an enclave of world-class universities and global Fortune 500 companies. Marketing is a discipline that cuts across the entire ecosystem. This panel discusses ways in which the Raleigh-Durham area can attract the most diverse talent and offer marketing careers in organizations that can catalyze economic growth for our area.

Moderator: Dr. Van Sapp

Dean Saint Augustine’s University