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Multicultural Excellence Awards
AARP’s "Embrace Your Inner Dragon" Campaign
AARP strives to enhance the quality of life for all as we age, celebrating unique traditions such as Lunar New Year and the Year of the Dragon. To achieve this aim, AARP has committed to reaching diverse, multicultural, and multigenerational audiences, focusing on Asian Americans and Pacific Islanders (AAPIs), the fastest-growing segment of the U.S. population.
Multicultural Excellence Awards
Cadillac Celebrates Hip-Hop’s 50th Anniversary
The iconic Cadillac brand has a rich and storied history as a mark of excellence, and over the years has become a symbol of achievement and success in the Black community. To drive brand and cultural relevance with this community, the brand wanted to create an audio campaign that enabled Cadillac to celebrate the important milestone of hip-hop’s 50th anniversary.
Multicultural Excellence Awards
Coca-Cola’s Mission: To Reach a Multicultural Audience for Christmas
With more immigrants arriving each year in Canada, Coca-Cola Canada wanted to ensure that its holiday efforts were inclusive, celebrating different traditions beyond well-known TV commercials. In 2023, Coca-Cola wanted to share the message, “The world needs more Santas”; this message aimed to promote being kinder and more empathetic throughout the holidays.
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TikTok’s U.S. Ban: A Wake-Up Call for Brands in the Age of Walled Gardens
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Holiday Ad Review: Lessons for the Super Bowl
System1 recently analyzed holiday ads and made a shocking discovery — for five consecutive years, holiday ads have outperformed Super Bowl ads in effectiveness.
Knowledge Partners
The State of Influence
Marketing agency Digital Voices explores the current landscape of influencer marketing and shares strategies to guide the successful use of the tactic — strategies that leverage a value-over-volume mindset, deliberate community-targeting, and the latest technology.
Knowledge Partners
Audio Alchemy: The Art and Science of Creating Engaging and Impactful Streaming Audio Ads
Amazon Ads shares best practices for creating audio ads that drive engagement, brand recall, and purchase intent.
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