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Case Studies


Multicultural Excellence Awards

AARP’s "Embrace Your Inner Dragon" Campaign

2 weeks ago

AARP strives to enhance the quality of life for all as we age, celebrating unique traditions such as Lunar New Year and the Year of the Dragon. To achieve this aim, AARP has committed to reaching diverse, multicultural, and multigenerational audiences, focusing on Asian Americans and Pacific Islanders (AAPIs), the fastest-growing segment of the U.S. population.

Multicultural Excellence Awards

Cadillac Celebrates Hip-Hop’s 50th Anniversary

2 weeks ago

The iconic Cadillac brand has a rich and storied history as a mark of excellence, and over the years has become a symbol of achievement and success in the Black community. To drive brand and cultural relevance with this community, the brand wanted to create an audio campaign that enabled Cadillac to celebrate the important milestone of hip-hop’s 50th anniversary.

Multicultural Excellence Awards

Coca-Cola’s Mission: To Reach a Multicultural Audience for Christmas

2 weeks ago

With more immigrants arriving each year in Canada, Coca-Cola Canada wanted to ensure that its holiday efforts were inclusive, celebrating different traditions beyond well-known TV commercials. In 2023, Coca-Cola wanted to share the message, “The world needs more Santas”; this message aimed to promote being kinder and more empathetic throughout the holidays.

Knowledge Partners


Knowledge Partners

The State of Influence

2 weeks ago

Marketing agency Digital Voices explores the current landscape of influencer marketing and shares strategies to guide the successful use of the tactic — strategies that leverage a value-over-volume mindset, deliberate community-targeting, and the latest technology.

Knowledge Partners

Audio Alchemy: The Art and Science of Creating Engaging and Impactful Streaming Audio Ads

2 months ago

Amazon Ads shares best practices for creating audio ads that drive engagement, brand recall, and purchase intent.

Knowledge Partners

Best Practices for Durable Performance with Amazon DSP Ad Relevance

2 months ago

Amazon Ads shares best practices for leveraging its Ad Relevance platform.