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What Does 'Good' Look Like in the Modern TV Landscape?
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Case Studies
Smarties Awards
Abbott Revolutionizes Traditional Trade in Vietnam with a Data Program to Assist Retailers
Abbott created a data-collection program that gave retailers in Vietnam the power of first-party data analysis normally the province of large and sophisticated organizations.
Smarties Awards
Algida Creates an AI-Driven Platform to Paint Happiness for the Turkish People
Unilever brand Algida used generative AI to render images of happiness for Turkish people, months after the country suffered a debilitating earthquake.
Smarties Awards
Amazon Gave Turkish Buyers the Deals They Most Wanted
To promote Prime Day in Turkey, Amazon solicited input from users to create the deals in which they would be most interested.
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Marketing Mix Modeling Is the Foundation for Brand Marketer Accountability
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Audio Alchemy: The Art and Science of Creating Engaging and Impactful Streaming Audio Ads
Amazon Ads shares best practices for creating audio ads that drive engagement, brand recall, and purchase intent.
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Best Practices for Durable Performance with Amazon DSP Ad Relevance
Amazon Ads shares best practices for leveraging its Ad Relevance platform.
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Alchemy Worx Holiday Playbook, 2024
Alchemy Worx created a comprehensive guide to help brands maximize their holiday season through email marketing best practices.
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