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AARP’s "Embrace Your Inner Dragon" Campaign
AARP strives to enhance the quality of life for all as we age, celebrating unique traditions such as Lunar New Year and the Year of the Dragon. To achieve this aim, AARP has committed to reaching diverse, multicultural, and multigenerational audiences, focusing on Asian Americans and Pacific Islanders (AAPIs), the fastest-growing segment of the U.S. population.
Multicultural Excellence Awards
Cadillac Celebrates Hip-Hop’s 50th Anniversary
The iconic Cadillac brand has a rich and storied history as a mark of excellence, and over the years has become a symbol of achievement and success in the Black community. To drive brand and cultural relevance with this community, the brand wanted to create an audio campaign that enabled Cadillac to celebrate the important milestone of hip-hop’s 50th anniversary.
Multicultural Excellence Awards
Coca-Cola’s Mission: To Reach a Multicultural Audience for Christmas
With more immigrants arriving each year in Canada, Coca-Cola Canada wanted to ensure that its holiday efforts were inclusive, celebrating different traditions beyond well-known TV commercials. In 2023, Coca-Cola wanted to share the message, “The world needs more Santas”; this message aimed to promote being kinder and more empathetic throughout the holidays.
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The (Necessary) Evolution from Affiliate Marketing to Performance Marketing
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Lessons From Super Bowl LIX for Year-Round Marketing Success
System1 shares insights drawn from the 2025 Super Bowl’s slate of advertisements and its own proprietary ad-testing platform.
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How to Bridge the Gap in Retail Media Measurement
Daniel Cinquegrano of Goodway Group shares insights on how brands can maximize the benefits of retail media.
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Why Media and Creative Can No Longer Operate in Silos
In today’s fragmented media landscape, creating separate strategies for media and creative is no longer effective. This article examines how brands can rethink their media and creative strategies to drive better performance, offering examples and actionable frameworks for marketers.
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