Conference Agenda

OPENING HOST REMARKS

Leah Marshall

Vice President, Digital & Influencer Marketing ANA

THE STATE OF THE OPEN INTERNET

Chris Kane excels at transforming complex programmatic media insights into simple, actionable takeaways. In this session, he'll unveil the key findings from the 2025 State of the Open Internet report. Get ready to explore the data-driven trends and market dynamics that are shaping and optimizing the future of open internet media and ad tech.  

Chris Kane

Founder Jounce Media

INVESTING FOR GROWTH: COMMUNICATING TO THE C-SUITE

In this session with Prudential’s VP and Head of Media and Content Marketing, learn how the 150-year-old financial services company shows ROI for their media investments, ensures media has a voice in the C-Suite, and effectively differentiates their B2B and B2C media strategies. Gain insights into how to effectively communicate the value of investing in media to drive short and long-term growth.

Kalli Chapman

Vice President, Head of Paid Media & Content Strategy Prudential Financial

AI POWERED GROWTH: NOT JUST FOR CREATIVE

AI is the buzzword of the moment in marketing, but time and again creative applications steal the headlines. What about measurement? This session will uncover ways AI driven marketing mix modeling is making waves in the C-suite by providing fast answers to the most pressing measurement questions, reducing time to decision and powering marketing ROI.  

John Sintras

President, U.S. and Multinational Mutinex

DIVERSE MEDIA INVESTMENT & ROI

Diverse media spend can unlock new growth for our brands but what does it look like practically to build out a media function with supplier diversity at its core? In this session, hear from leading client-side marketers and discover practical strategies for building a robust supplier diversity media program that delivers ROI and resonates with today’s consumers.

HOST CLOSING REMARKS

Leah Marshall

Vice President, Digital & Influencer Marketing ANA

On the first full day of the Media Conference, we’ll be offering 4 themed and facilitated breakfast discussions on topics including:

1. Principal Media Buying
2. Retail Media Networks & Commerce
3. Programmatic Media
4. Influencer & Creator Marketing

Conference attendees will have the option to join a themed table and have breakfast with peers knowledgeable about and interested a similar topic from 8am-8:30am. It will be very informal and allow attendees to connect with other marketers in similar roles. To join a table, simply look towards the front of the breakfast room for the tabletop sign with the breakfast theme you’d like to attend- no need to register in advance.

SPONSOR OPENING REMARKS

Speaker TBD

A+E Networks

HOST OPENING REMARKS

Marla Skiko

Global Head of Consumer Connections Ford Motor Company

MASTERING MEDIA’S NEXT FRONTIER

As the media landscape continues to undergo rapid transformation, the role of media leaders has never been more important. Today's marketers are entrusted with substantial budgets to captivate consumers amidst revolutionary changes in technology, platforms, content distribution, and audience behavior. As these seismic changes continue to impact the media ecosystem, it’s imperative that as an industry we collaborate to address our biggest challenges and opportunities. Hear directly from CEO Bob Liodice on what the ANA is doing to create greater growth, measurement, and transparency for media leaders. 

Bob Liodice

Chief Executive Officer ANA

GLOBAL CHIEF MEDIA OFFICER KEYNOTE

Shenan Reed was appointed Global Chief Media Officer at General Motors in January 2024 to aid with expansion of GM’s worldwide advertising presence. She is also an ANA board member and Chair of the ANA Media & Measurement Leadership Council. The mission of the MMLC is to set the industry media agenda by identifying and solving important initiatives that unlock value for advertisers to accelerate growth. In this session, Shenan will share her views on key media industry issues and solutions for marketers.  

Shenan Reed

Global Chief Media Officer General Motors

DIGITAL ADVERTISING'S NEXT CHAPTER: JEFF GREEN & LOU PASKALIS ON MEDIA'S AI REVOLUTION

Hear from Jeff Green, CEO and Founder of The Trade Desk—the world's largest independent demand-side platform—in conversation with Ad Fontes Media's Lou Paskalis. As the architect behind The Trade Desk's meteoric rise to a successful IPO and global expansion, Green will share his unique perspective on the evolution of programmatic advertising, with an emphasis on CTV, digital audio, and the Future of News, all being reshaped by rapid innovation and mass consumer shifts. This discussion will explore The Trade Desk's innovative approach as digital advertising accounts for more and more of the $1T advertising total addressable market, complemented by Paskalis' deep expertise in brand safety and media investment strategy. Don’t miss this session!

Jeff Green

CEO, Founder & Chairman The Trade Desk

BEYOND BEAUTY: HOW DATA FUELS ROI AT ULTA

As SVP of Brand Marketing and Media at Ulta Beauty, Brandi Pitts is responsible for leading the retailer’s media network and is also responsible for Ulta Beauty’s brand strategy, social media, creative, and media. In this session learn how Ulta leverages the data from their 43 million member loyalty program and how they uniquely measure return on ad spend and sales. 

Brandi Pitts

SVP of Brand Marketing and Media Ulta Beauty

FIRESTARTER SESSION #2

SESSION 10

Speaker TBD

A+E Networks

THE EVOLUTION OF AGENCY PARTNERSHIP: BREAKING DOWN WALLS BETWEEN MEDIA, DATA, AND TECH

Join Dave Penski, CEO of Publicis Media, for an insider's view on how modern holding companies deliver client value through strategic acquisition and integration. Drawing from partnerships with Disney, Stellantis, and Pfizer, Penski will showcase how Publicis' aggressive acquisition strategy – including Epsilon (data), Citrus/Profitero (retail analytics), and Influential (creator economy) – positions the company at the forefront of industry innovation. He'll explore how these strategic investments respond to changing client needs, navigate in-housing trends, and adapt to regular agency reviews. Gain actionable insights on building a future-ready agency model that seamlessly blends technology, data, and media capabilities. 

Dave Penski

Global CEO Publicis Connected Media

THE PROMISE & PERILS OF AI

AI is transforming industries and reshaping the way we live and work, offering unprecedented opportunities to address complex global challenges. Yet, alongside its immense promise lies a web of risks—from ethical dilemmas and biases to safety concerns and unchecked growth. This session will explore the dual nature of AI’s potential, addressing how to harness its power responsibly while minimizing its dangers. Attendees will gain insights into the latest advancements, the ethical and regulatory frameworks needed to ensure accountability, and actionable strategies to build trust and stability in AI systems.  

Casey Mock

Chief Policy & Public Affairs Officer Center for Humane Technology

FIRESTARTER SESSION #3

BREAK

HOW UNILEVER PAIRS MARKETING & MEDIA FOR MAXIMUM IMPACT

At Unilever, influencers are more than brand ambassadors—they are essential media channels and a driving force in commerce. This session will reveal how Unilever’s influencer marketing and media teams collaborate together to integrate influencer campaigns into a broader media strategy and achieve cohesive messaging, measurable results, and brand growth. Learn how they align goals and share insights throughout planning, execution, and performance analysis. Attendees will leave with actionable insights on optimizing influencers media spend and aligning commerce-goals within larger media strategies. 

Speaker TBD

HOW H&R BLOCK IS CREATIVELY REACHING GEN Z

How do you reach the next generation of consumers in a way that makes them tune-in and not roll their eyes? Join H&R Block, a financial services brand with a 70-year resume and a brand relevance problem, to learn how they repositioned themselves and put a sigh-inducing topic like “taxes” on the cutting-edge of culture. 

Wendy Fitch

Vice President, Brand, Content & Insights H&R Block

HOST CLOSING REMARKS

Marla Skiko

Global Head of Consumer Connections Ford Motor Company

HOST OPENING REMARKS

Marla Skiko

Global Head of Consumer Connections Ford Motor Company

GLOBAL BEAUTY, LOCAL INFLUENCE: INSIDE L’ORÉAL’S GLOBAL CREATOR STRATEGY

How does a global beauty company balance its vast brand portfolio with local market nuances to create impactful influencer and creator strategies? Discover how L’Oréal selects creators who embody inclusivity, crafting campaigns that resonate with local consumers and navigating multi-channel engagement to drive results in different markets, all while maintaining global consistency. From micro-influencers to celebrity ambassadors, learn how L’Oréal leverages its scale to build and foster long-term partnerships and continuously innovate in the evolving digital and social beauty landscape. Learn about the tools, metrics, and best practices L’Oréal uses to measure impact and walk away with actionable insights for building a dynamic and culturally relevant overarching creator strategy.  

Speaker, TBD

L'Oreal

THE WALL STREET PERSPECTIVE

Tim Nollen is a sell-side equity research analyst covering media tech, a broad and evolving landscape including ad tech and streaming services in addition to traditional advertising and media. In this session Tim will provide his insights on the media industry and the outlook for the future. 

Tim Nollen

Director and Senior Analyst - Media, Entertainment, Advertising & AdTech Macquarie US Equity Research

GAME ON: HOW INTUIT LEVELS UP FINANCIAL LITERACY ON ROBLOX

In today’s digital age, connecting with younger audiences means meeting them where they play. Learn how Intuit is redefining financial literacy for Gen Z by integrating financial tools into interactive and entertaining gaming experiences. From hosting the Saweetie Super Bowl Concert to launching Super NFL Tycoon and other creative activations on Roblox, learn how Intuit is using gamification to demystify personal finance and drive engagement. Hear the strategy behind these innovative activations, how Intuit aligns its brand with gaming culture, and gain actionable insights to leverage gaming as a powerful marketing channel for your brand.

Catherine Crevels

VP Global Brand Marketing, QuickBooks Intuit

BREAK

OPTIMIZING MEDIA VIA STRATEGIC SIMPLIFICATION

The data-driven media landscape is at a breaking point, with lack of transparency and increasing external complexity being placed on marketers to navigate. This session explores how to rebuild a media capability agenda that is focused on material impact versus distraction. Where do we reject the idea that we need to pay for more sophisticated capability to manage this complexity, and also how can we mitigate the human factors that lead to unnecessary sophistication?

Adam Benaroya

Senior Director, Global Media Excellence Kenvue

TOWN HALL – KEY ISSUES & TOPICS

We’ll close the conference with a town hall discussion. While our agenda remains fluid, we plan on discussing:
• Principal media – pros and cons
• Optimizing influencer marketing spend
• Investing in diverse media suppliers
• Sustainable media
Come, get engaged, and share your perspective.

Provocateur: Bill Duggan

Group EVP ANA

HOST CLOSING REMARKS

Marla Skiko

Global Head of Consumer Connections Ford Motor Company