SeeHer SheFront 2023

This event is over.

Join us LIVE on Tuesday, April 25^th for the SeeHer SheFront 2023 Member Meeting.

Hear from SeeHer members about their commitment, in front of and behind the camera, to increase the representation and accurate portrayal of women and girls across the media landscape to reflect culture and transform society.

This is an Invitation-Only Event. All registrations are subject to verification.

Agenda

TIME	EVENT DETAILS	LOCATION
Tuesday, April 25, 2023
	WELCOME AND OPENING REMARKS Christine Guilfoyle President, SeeHer ANA Marc Pritchard CBO & Co-Chair Procter & Gamble; SeeHer
	GETTING IT RIGHT IN THE WRITERS’ ROOM An intersectional approach to the creative development process must be intentional, so that more women and girls see themselves accurately reflected in content. This conversation will explore how authentic storytelling can serve as a mirror to see ourselves in our fullness and potential, as well as a window to see and understand others. Moderator: Geena Rocero Producer, Author, Director Claudia Chagui SVP, Marketing and Creative NBCUniversal Telemundo Enterprises Desirée Guerrero Editor-in-Chief of The Advocate and Plus publications equalpride Sheereen Russell EVP, Ad Sales and Inclusive Solutions Warner Bros. Discovery
	ACTION AND ACCOUNTABILITY Mark Wright VP, Media Services and Sponsorships AT&T
	MAKING CONTENT COUNT Creating, curating, and discovering compelling and comprehensive content that connects with consumers and complements what is already out there. This discussion will focus on the need to increase representation and storytelling of women and girls across key verticals, SeeHer In Sports, SeeHer Hear Her, SeeHer Health, and beyond. Moderator: Lisa Borders CEO LMB Group Michelle Blake Wilson CEO Empower ONYX Alysia Borsa CBO and President of Lifestyle, Health, and Finance Dotdash Kelli Hurley VP, Global Head of Revenue Partnerships SXM Media Alison Levin VP, Ad Revenue & Marketing Solutions Roku
	GENDER EQUITY FROM IDEATION TO EXECUTION Kristin McHugh SVP, Marketing Verizon
	THE POWER AND RESPONSIBILITY IN STORYTELLING Rene Lassauzet Head of Brand and Creative Excellence The LEAD, Content Studio, Nestlé
	INVESTING IN GENDER EQUALITY Investing in gender equality positively affects business results, communities, and the world. This panel will unpack the commitment needed to ensure women and girls are accurately represented and supported throughout the media ecosystem. Moderator: Christine Guilfoyle President SeeHer, ANA Lisa Mallen SVP, Advertising Sales and Multiplatform Solutions A+E Networks Sheelpa Patel SVP, Business Platforms and Strategy Fox Corporation Khartoon Weiss Global Head of Agency and Accounts TikTok
	PUTTING YOUR WALLET WHERE YOUR BRAND VALUES ARE Shenan Reed SVP Head of Media L’Oréal USA
	CULTURE REDEFINING MEDIA Ensuring women and girls are represented in a new generation of media and technology. Industry leaders will discuss the symbiotic relationship between culture and media and the critical role gender equality plays in the health of society and business. Moderator: Katie Couric Award Winning Journalist, Co-Founder Katie Couric Media Marta Martinez Managing Director, Agency Platforms Google Veronica Parker-Hahn Director Global Creative Council Meta Jo Ann Ross Chairman of Paramount Advertising Paramount Bilai Joa Silar Head of Programming and AVOD Content for ViX TelevisaUnivision
	CLOSING REMARKS Marc Pritchard CBO & Co-Chair Procter & Gamble; SeeHer