SeeHer Member Meeting

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GENDER EQUALITY & EFFECTIVE MARKETING: GETTING IT RIGHT IN 2024

Join SeeHer in person or virtually to see how Marketers are embedding GEM® and the SeeHer Suite of Tools into their workstreams to drive business growth and participate in a conversation centered around best practices and future opportunities to maximize your commitment to representation and portrayal of women and girls. Additionally, SeeHer will unveil its first advertising campaign, the SeeHer in Health Best Practice Guide and much more.

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, September 25, 2024
3:30pm - 4:00pm	CHECK-IN, REFRESHMENTS & NETWORKING
4:00pm - 4:10pm	WELCOME AND OPENING REMARKS Christine Guilfoyle President SeeHer, ANA
4:10pm - 4:20pm	PARAMOUNT CELEBRATES AND HOSTS SEEHER COMMUNITY Paramount discusses how they have leaned into SeeHer’s mission to increase the representation and accurate portrayal of all women and girls to achieve gender equality and drive business growth and what is to come in the future. Rebecca Resnick Blumberg SVP, Nickelodeon Center of Excellence Lead Paramount
4:20pm - 4:55pm	MARKETER PANEL Hear from leading SeeHer marketers as they discuss their commitment to eliminating gender bias in their advertising and programming. Discover how they utilize the Gender Equality Measure (GEM®) and its comprehensive suite of tools, along with initiatives SeeHer in Sports and SeeHer Health. Following these insightful case studies, engage in an interactive discussion with the audience. Moderator: Allison Tummon Kamphuis Vice President - Global Equality & Inclusion and Community Impact P&G Brad Santeler Senior Director, Marketing Management Abbott Bill Moseley Director - Sponsorships & Experiential Marketing AT&T Traci Spiegelman Vice President, Global Media Mastercard
4:55pm - 5:15pm	FIRESIDE CHAT Join our engaging fireside chat with Laura Knebusch, Senior VP, CPG Marketing and CX, Georgia-Pacific, a longtime SeeHer member. Explore their dedication to improving the representation and accurate portrayal of women and girls and learn how this commitment fosters gender equality and drives business growth in the global marketing and media landscape—both now and into the future. Moderator: Jameson Fleming Editor in Chief, MM+M Haymarket Media Laura Knebusch Senior Vice President, CPG Marketing and CX Georgia-Pacific, LLC
5:15pm - 5:35pm	DEBUT OF THE SEEHER AD CAMPAIGN Join SeeHer as we sit down with Curiosity, SeeHer Member and three-time Ad Age Small Agency of the Year (Midwest, Gold) Award Winner, to unveil our inaugural SeeHer Ad Campaign. Curiosity will provide insights into the pro-bono campaign, discuss the significance of diversity both in front of and behind the camera, and reveal the creative work. Moderator: Jodi Marchisotta SVP, Marketing SeeHer, ANA Samantha Huerkamp Director, Client Partnerships Curiosity Jane Manchester Creative Director Curiosity Ashley Walters Chief Marketing Officer, Partner Curiosity
5:35pm - 5:40pm	CLOSING REMARKS Christine Guilfoyle President SeeHer, ANA
5:45pm - 7:00pm	COCKTAILS AND NETWORKING

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.