Future of Marketing @ Aetna

Shiva Mirhosseini

VP, Head of Marketing Technology and Digital Experience Aetna, a CVS Health Company

AETNA: AGILE DIGITAL TRANSFORMATION

Founded in 1853 in Hartford, CT, Aetna is one of the nation's leading diversified health care benefits companies, serving an estimated 46.7 million people with information and resources to help them make better decisions about their health care. Dave Edelman, Aetna’s Chief Marketing Officer, will share how Aetna transformed into a consumer-oriented, brand-forward company with a clear vision. He’ll discuss the strategy behind the company’s massive digital transformation that aligned and optimized thousands of customer touch points.

Dave Edelman

Chief Marketing Officer Aetna, a CVS Health Company

MASTERCARD: THE FUTURE OF MARKETING IS NOW

Mastercard is a technology company in the global payments industry that connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. In this session, Cheryl Guerin, Executive Vice President, Marketing & Communications - North America at Mastercard will share an outlook on the latest consumer behaviors, desires/aspirations and key trends, discuss the impact of an increasingly connected world on marketing, and share how Mastercard is evolving it’s iconic brand & Priceless as a platform.

Cheryl Guerin

Executive Vice President, Marketing & Communications - North America Mastercard

THE FUTURE OF MARKETING LEADERSHIP

As marketing becomes increasingly driven by digital, data, analytics and technology, it also becomes more complex – and increasingly opaque to executives outside of the marketing function. Marketing leaders’ colleagues in the C-suite are left to wonder: What is marketing doing? Is that the state of the art? And how much value does it really add to the business? Paul Magill, Managing Director at Deloitte Consulting LLP, will share recent thinking about the approaches that can help marketing leaders align across the C-suite and demonstrate marketing effectiveness in an increasingly complex landscape.  

Paul Magill

Managing Director Deloitte Consulting LLP

LUNCHEON

BRIGHT HORIZONS FAMILY SOLUTIONS: NEXT-LEVEL PERSONALIZATION

Bright Horizons® provides the tools for more than 1000 of the world’s top employers to build cultures today’s employees want to be a part of -- and employers want to be. Kristy Cunningham, Chief Marketing Officer and Senior Vice President Strategic Growth at Bright Horizons Family Solutions will share their approach to B2C, B2B and B2E (client employees) communications. She will discuss how the company optimizes the mix of marketing opportunities to both prospects and existing clients to drive utilization and how they take personalization to the next level by leveraging data to add services and target offers.

Kristy Cunningham

Chief Marketing Officer and Senior Vice President Strategic Growth Bright Horizons Family Solutions

BOSE: MARKETING INNOVATION

Bose innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and in public spaces have become iconic, changing the way people listen to music. In this session, Pat LaCroix, Director, Global Demand Generation at Bose will share the company’s approach to marketing innovation and how they use emerging technologies to optimize brand marketing.

Pat LaCroix

Director, Global Demand Generation Bose Corporation