Media Innovation @ Pandora

WHAT DOES THE FUTURE SOUND LIKE?

We are witnessing a massive technological shift. A new age of connectivity. An audio revolution. In today’s media rich environment, where consumer touch points are increasingly screenless, there is no question that sound is fast becoming a primary driver of brand identity and storytelling. How will brands navigate the challenges of this rapidly changing sonic landscape, where capturing ears is as important as capturing eyes?

In this session, hear about why audio resonates and learn how brand partners are using sound to create a brand experience, identity, communication, and innovation to connect with consumers. You will leave thinking about how to harness the power of audio and the importance of having an audio strategy to engage their audience.

Lindsie Miller

Director of Ad Innovation Pandora

BEST IN CLASS AUDIO INNOVATION EXAMPLE

Lauren Nugent

Brand Experience Pandora

CHICAGO CUBS NEW APPROACHES TO STORYTELLING

In this session, Lauren Fritts, VP, Marketing at the Chicago Cubs will share how they are using content and new media to engage the next generation of fans in a sport that is known to be aging up at rapid rates. Enhanced through their use of social media platforms, entertainment partnerships and unique collaborations, and leveraging animation, scrollytelling, and more. 

Lauren Fritts

Vice President, Marketing Chicago Cubs

DOMINO’S: FROM BAD PIZZA TO MACHINE LEARNING

Talk about a turnaround! From coming outright and saying their product needed to improve, to now being the biggest pizza chain in the world, the evolution of Domino’s has been nothing short of remarkable. At its core, technology has been there along the way. Initially viewed as a communication vehicle to tell the story, technology at Domino’s now IS the story. In this session, discover the evolution of the Domino’s brand and how technology innovation has played a role. You will also hear about Domino’s newest campaign centered around an AI feature which allows users to use their phone’s camera to scan for and identify pizza.

Christopher Thomas-Moore (@dominos)

Vice President, Global E-commerce and Digital Marketing Domino’s

STARBUCKS: INTRODUCING WHOA NITRO

In this session, Starbucks and Big Spaceship share insights behind the "Whoa, Nitro" campaign. The campaign was developed in partnership between the Starbucks Creative Studio and Big Spaceship to celebrate the roll-out of Starbucks Nitro Cold Brew nationwide and de-mystify this innovation in coffee. The work includes Film, Social, Digital, and Online Video content highlighting the unique texture and taste of Nitro Cold Brew in different ways (from visual metaphor, to lessons from Bill Nye). The campaign is the latest by Starbucks and expands its cultural footprint to tap into millennial nostalgia while educating consumers about Nitro Cold Brew coffee.

Michael Lebowitz

Founder & CEO Big Spaceship

CLIMBING THE LADDER OF HUMAN EXPECTATIONS: DESIGNING EXPERIENCES FOR THE DIGITAL MINDSET

More tools, more access, and more power than ever before — today's consumers have high expectations. Learn how one Experience Design team is using context, data, and user experience to design useful/delightful experiences for the digital mindset.

John Doyle

Executive Director of Brand Experience Colle McVoy

VOLKSWAGEN NORTH AMERICA: FROM A BAD BUZZ TO A BETTER ONE

After one of the biggest corporate scandals in history, Volkswagen needed a true moment to "clear the air" with consumers and a way tor reignite latent love for the brand with a powerful redemption moment that would signal a bright path forward.

In this co-presentation with Volkswagen's lead agencies, you will hear how the team created a strategic communications strategy for the brand's first marketing effort since the scandal with the launch of the 1:45 second film, Hello Light. Meg Piro, Head of Communications Strategy at Johannes Leonardo and Scott Schwartz, Global Head of Communications Planning at PHD, will walk audiences through the perfectly synchronized campaign strategy that spanned multiple channels, mediums and tentpole moments that successfully drove reach, results and headlines. Attendees will walk away with a deeper context surrounding VW's scandal, the brand challenge, and how a successful communications strategy lead to outsized results for the automaker.

Meg Piro

Head of Communications Planning Johannes Leonardo