In-House Agency Day @ The Home Depot

This event is over.

The growth of in-house agencies at client-side marketers is substantial and changes the landscape of the advertising industry. A new ANA study, The Continued Rise of the In-House Agency, concludes that in-house agencies have grown beyond being known for “quick and cheap” to providing a broad range of services, including strategy, creative for traditional media, creative for digital media, and media planning/buying. Hear more about how this shift to in-house agencies has affected the advertising industry.

Join us for a fun and informative day, hosted by The Home Depot and hear about in-house agency success stories. This ANA 1-Day Conference features sessions from leading marketers and thought leaders who will share their in-house agency case studies.

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, October 17, 2019
8:30am - 9:10am	BREAKFAST
9:10am - 9:20am	Opening Remarks
9:20am - 10:05am	HOME DEPOT: OPERATING A RETAIL FOCUSED IN-HOUSE AGENCY In-house agencies come in many different shapes and sizes. In this session, we’ll take a deep dive into Home Depot’s in-house agency and understand what it takes to operate a retail in-house agency with more than 2,280 stores across North America. Lisa Destefano Vice President, Brand Marketing and Creative The Home Depot View Event Recap
10:05am - 10:50am	BANK OF AMERICA: MANAGING GOING IN-HOUSE Behind every great, creative in-house agency is a solid business model that aligns to a company’s purpose and brand strategy. Bank of America’s in-house agency, Enterprise Creative Solutions, is future forward and constantly evolving. In this session, you’ll learn how they manage the business of going in-house with a closer look at planning, chargeback models, cost efficiencies and more. Charissa Messer In-House Agency Executive Bank of America View Event Recap
10:50am - 11:15am	NETWORKING COFFEE BREAK
11:15am - 12:00pm	DRIVING A DIGITAL TRANSFORMATION – STOP THE TALKING AND START THE DOING! The advertising and marketing world is not best known for process generation and organizational change, and is probably a key reason transformation of the industry is slow to happen. In the same way Jaguar Land Rover Spark44 developed a new agency model, they are also experienced in transforming. Leveraging the expertise of their two key transformational leaders, they will walk you through their digital transformation that extends beyond the boundaries of Jaguar Land Rover Spark44. Emma Forster Managing Director Jaguar Land Rover Spark44 Ahmed Hasan Head, Digital Marketing Jaguar Land Rover Spark44 View Event Recap
12:00pm - 1:00pm	LUNCHEON
1:00pm - 1:45pm	ELECTROLUX: BUILDING A CASE FOR BRINGING MEDIA IN-HOUSE Understand how Electrolux built a business case for and determined the correct strategy to bring digital media in-house. Topics discussed will include technology platform decisions, bringing talent in-house, getting on board, and owning contracts and data, as well as determining success metrics in an evolving digital landscape. Joel Stanley Senior Director, Digital Marketing Electrolux View Event Recap
1:45pm - 1:50pm	Closing Remarks
1:50pm	CONFERENCE ADJOURNS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.