Experiential Marketing: Creating Closer Bonds Between Customers and Brands @ Nashville Predators

MORE THAN 20 YEARS OF SPORTS, ENTERTAINMENT AND MORE!

Our opening panel is at The Bridgestone Arena — home to the Nashville Predators, hundreds of sporting events (from figure skating to college basketball, professional bull riding and more) and musical experiences (from concerts and awards shows). The Bridgestone Arena / Nashville Predators team along with other Nashville entertainment professionals will share their expertise in creating lifelong memories through innovative experiences

Moderator: David Kells

Senior Vice President, Entertainment and Marketing Nashville Predators / Bridgestone Arena

CREATING AWARD-WINNING EXPERIENTIAL ACTIVATIONS WITH IMMERSIVE NARRATIVES

Brands now more than ever are turning to immersive experiences that are not only bringing value to their marketing plans but that serve to surprise and delight their customers and fan base. In this session, marketers will learn what makes a successful experience, how to leverage activations that leave audiences wanting more, and what the future of experiential looks like. Some of the most talked-about experiential case studies will be unpacked, including HBO’s in-world activations at SXSW for some of its most popular series, Westworld and Game of Thrones.

Trevor Guthrie

Co-Founder Giant Spoon

MY MARILYN MOMENT

Sexy Hair celebrated the 60th anniversary of the scene-stealing moment when Marilyn Monroe’s dress was lifted by a gust of wind from the subway during the filming of The Seven Year Itch, by recreating the iconic scene on the streets of New York. In homage to the actress, a celebrity brand ambassador for Sexy Hair, fans were encouraged to stop by and experience history at the site of the original filming of the movie 60 years ago. Sexy Hair also encouraged users to submit their stories using  #MyMarilynMoment. Learn how this one-day branded experience delivered big results. 

Sloane LaMartina

Director, Digital Communications and Brand Experience Sexy Hair

HOW NISSAN BRINGS THE BRAND TO LIFE WITH A 360 DEGREE APPROACH

Heisman House is Nissan and ESPN's invitation to "Get to know the Heisman Trophy Winners" during a pre-game experience designed to celebrate some of college football's most outstanding players.  Nissan will create conversations about their brand by employing a 360 degree marketing approach, capitalizing on the depth and breadth of consumers who tune in to college football, delivering content and experiences that will draw them closer to the brand, into the dealership and ultimately drive the sale.  Here more about their integrated approach.

Robert Cross

Director, Media & Activation Nissan North America, Inc.

MusicX - CREATING FAN AFFINITY

This session will explore the experiential aspects of music, from events to tours, and how they create fan affinity that drives consumer loyalty through organic brand integration. Case studies will include the iHeartRadio Music Festival, iHeartRadio Fiesta Latina and the Eggland’s Best Martina McBride 2019 Joy of Christmas Tour.  Panel members may include: Martina McBride’s manager and others!

Moderator: Rick Murray

Senior Vice President, Talent and Brand Integration Premiere Networks

BRINGING THE "PROMISE OF NASHVILLE" TO LIFE

Nashville, where music is inspired, created, recorded and performed, provides the ultimate musical entertainment experience every day. Hear how Visit Music City has created a premier entertainment destination, with authentic and unique leisure and convention experiences, that have helped the city to consistently exceed tourism and growth goals.

Deana Ivey

Chief Marketing Officer Nashville Convention and Visitors Bureau

Fresh from an off-season renovation, join us for a behind-the-scenes guided tour of The Bridgestone Arena. All renovations were done in a deliberate fashion to continue to make the experience the best ever for the “most passionate fans in all of sports."