Content Marketing @ American Family Insurance presented by USPS

AMERICAN FAMILY INSURANCE: CONTENT THAT CONNECTS

American Family Insurance has existed to inspire, protect and restore the dreams of our customers for over 90 years. In recent years, American Family has earned a reputation as one of the most innovative organizations in the industry. Learn how an inspirational content strategy has led the organization to connect more with customers and improve the customer experience.

Kesha Bozeman

Enterprise Brand Strategy Director American Family Insurance

ORGANIC VALLEY: BRAND EXPERIENCES THAT SPARK ENGAGEMENT

Organic Valley is America’s largest cooperative of organic farmers and one of the nation’s leading organic brands. In this session, discover how Organic Valley builds highly engaging content and brand experiences that break through the noise and greenwashing so prevalent in today's marketplace. This session will include the ways in which Organic Valley is leveraging media, technology and live events to share compelling stories, as well as lessons learned from their most recent national campaigns.

Tracy Budworth

Senior Manager, Content Marketing Organic Valley

DRIVING BRAND LOVE IN A WORLD OF BRAND PURPOSE

In today’s noisy market where consumers and customers have instant access to nearly everything, quality products and services are no longer enough to differentiate your company from the direct and indirect competition. In this session, you learn about creating brand preference and competitive advantage.  Hear why today’s time-pressed modern consumer leans toward brands whose values align with their own and gain step-by-step actions for building a strong purpose that resonates throughout an organization and beyond.

Jeff Fromm

Partner Barkley and 4X Author

USPS: BREAKING THROUGH THE CLUTTER WITH PRINT CONTENT

Customer needs and expectations grow and evolve rapidly; yet the challenge remains on how to deliver relevant content that successfully engages your key audience. Many forward thinking marketers are rediscovering that print is an engagement goldmine. Furthermore, what is surprising to them most is how outright thirsty millennials are for relevant content in the form of print marketing. Please allow us to take you on a tactical journey that presents stories on how print maintains its massive appeal toward driving trust, credibility, and ultimately profitable customer action.

Dana Foster

Business Alliances U S Postal Service

WISCONSIN ECONOMIC DEVELOPMENT CORPORATION: DEPLOYING CONTENT THAT RESONATES

In 2018, the Wisconsin Economic Development Corporation (WEDC), working with their AOR partner Nelson Schmidt, launched the Mission Wisconsin talent attraction initiative to connect transitioning service members and their spouses with the abundant opportunities available for them to pursue in Wisconsin. In this session, learn how Mission Wisconsin deployed targeted media strategies and creative content to resonate with the transitioning service member audience and developed a successful, omnichannel campaign that was activated across paid, social, owned and earned channels.

Jim Jelak

Account Planning & Management Director Nelson Schmidt