Sponsorship & Event Marketing @ Red Bull Arena Presented by Facebook

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Sponsorship and event marketing are increasingly important components of the marketing communications mix, and growth for both have recently outpaced traditional advertising and promotion. Marketers engaging in sponsorships, partnerships and events face mounting pressure to create cutting-edge programs, unique activations, and immersive experiences that capture the attention of today’s consumer while delivering on objectives and ROI.

Hosted by the New York Red Bulls at Red Bull Arena in New Jersey, join us for a fun and informative day that will showcase leading client-side marketers who are leveraging sponsorships, partnerships, experiential marketing and events to create authentic consumer engagement, build awareness and brand preference, and drive business results. Hear successful case studies and enjoy peer-to-peer networking with client-side marketers from a range of industries.

For directions to the Red Bull Arena, please click here!

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, July 11, 2019
8:15am - 9:00am	Networking Breakfast
9:00am - 9:10am	Opening Remarks
9:10am - 9:35am	NEW YORK RED BULLS: WELCOME & STRATEGIC PARTNERSHIPS OVERVIEW In this session, hear from Red Bulls’ General Manager Marc de Grandpre and CMO Joseph Stetson on the team’s strategic partnership platform and activation strategy, which includes in-stadium and in-game integration, season-long events and activities, and community partnerships. Marc de Grandpre General Manager New York Red Bulls Joseph Stetson Chief Marketing Officer New York Red Bulls
9:35am - 10:15am	VERIZON SUPER BOWL: DELIVERING AGAINST MULTIPLE BUSINESS OBJECTIVES Achieving multiple business objectives with sponsorship activation is tough, and it's even tougher at the size and scale of the Super Bowl. However in 2019, Verizon saw success while still supporting three very different objectives. In this session, we'll discuss how Verizon focused and successfully delivered on multiple objectives, best practices to avoid confusing consumers, and facing unexpected challenges along the way. Sean Williams Manager, Technology & Experiential Verizon Jennifer Cammarota Senior Manager, Sports Sponsorships & Events Verizon View Event Recap
10:15am - 10:55am	PERNOD RICARD: NOT JUST A BRAND YOU BUY, BUT A BRAND YOU EXPERIENCE With a unique portfolio of international premium brands encompassing every major category of wines and spirits, Pernod Ricard has the most comprehensive portfolio in the market. In this session, hear how the company is leveraging experiential marketing to deliver on its brand platform: Our brand is not just one you buy, it is one you experience. Kim Haney Senior Manager, Experiential Marketing, Partnerships & Consumer Engagement Pernod Ricard USA Christine Capone Executive Director, Marketing & Strategic Partnerships MKG View Event Recap
10:55am - 11:20am	Red Bull (& Coffee!) Networking Break
11:20am - 11:40am	BEST PRACTICES IN SPONSORSHIP MEASUREMENT ANA has embarked on a year-long project to identify best practices for improving sponsorship measurement. This session will share progress to date and request input from attendees on ideas to enhance sponsorship measurement. Pamela Gross Senior Manager ANA
11:40am - 12:20pm	LEVERAGING DATA TO OPTIMIZE SPONSORSHIP PERFORMANCE You can’t manage what you don’t measure. An old adage that rings true today, even more so considering how much data we have available. In this session, see case study examples of how Hookit is helping brands filter through the sea of data to measure, optimize, and grow their sponsorship performance. Cameron Davis Global Brand Strategy Hookit View Event Recap
12:20pm - 12:55pm	Red Bull Arena Tour Join us for a guided tour of Red Bull Arena, one of North America’s greatest soccer-specific venues, and learn how partnerships continue to drive fan experiences.
12:55pm - 1:45pm	Luncheon
1:45pm - 2:25pm	CREATING HEROIC EXPERIENCES / CREATING HEROIC WORK Heroic work doesn’t just happen, there are ingredients to its success and there are failures to recognize and learn from along the way. Facebook’s Lori Ann Pope will share with the audience her three truths of experiential marketing with examples from her experiences – as well as the work that’s been celebrated along the way. Lori Ann Pope Head of Event Marketing, Global Small Business Group Facebook Inc.
2:30pm	Conference Adjourns

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.