Leveraging Data & Insights to Drive Digital Engagement and Growth, Presented by Deloitte Digital

Pamela Gross

Senior Manager / ANA ANA

CONNECTING WITH CONSUMERS IN A WORLD WITHOUT THIRD PARTY COOKIES

Third-party cookies have been an essential building block of personalized advertising for decades, helping ad networks provide increasingly fine-grained audience segmenting and attribution. By the end of 2022, however, no major web browser will likely support third-party cookies, following increased ad fatigue from consumers and tighter regulation. This shift represents a once-in-a-generation opportunity to not just change how brands connect with customers and leads, but to strengthen those connections. In this session, Alex Kelleher, U.S. Chief Marketing Officer at Deloitte Digital, will explore how brands can use this as an opportunity to forge genuine, human connections with customers and leads.

Alex Kelleher

U.S. Chief Marketing Officer Deloitte Digital

WYNDHAM HOTELS & RESORTS: HOW A HOTEL COMPANY IS HANDLING THE LARGEST CRISIS IN INDUSTRY HISTORY

Wyndham Hotels & Resorts is the world’s largest hotel franchising company with more than 9,000 hotels in 90 countries, featuring 20 well-known brands including Days Inn, Super 8 and La Quinta. In this session, learn how Wyndham is engaging with guests through different stages of the pandemic while staying true to its brand identity. You’ll see how the company is showing empathy for guests through its flexible booking policies, rewarding the everyday heroes of the pandemic, comforting travelers with its increased commitment to health and safety, and inspiring its guests to travel again through a targeted marketing campaign.

Lisa Checchio

Chief Marketing Officer Wyndham Hotels & Resorts

SURVEYMONKEY: A CONSOLIDATED APPROACH TO PRODUCT MARKETING

SurveyMonkey launched their new Expert Solutions product in March 2020, which combines a market research panel with industry-proven survey methodology and AI-powered insights to help marketers get fast feedback on products, packaging, ads, marketing messages and more. In this session, hear how SurveyMonkey and PMG used data-led digital marketing to efficiently generate interest and acquire leads for the new product launch by consolidating efforts across both self-serve and sales-assisted sides. You’ll learn how the team used upgraded media tracking and creative and social alignment to overcome program fragmentation, increase bookings, and drive down CPA, all during unprecedented economic uncertainty due to the global pandemic.

Denis Scott

Vice President, Growth Marketing SurveyMonkey

DATA-DRIVEN MARKETING TRENDS FOR CPG AND CONSUMER-FOCUSED BRANDS

In this session, Linda Palus, VP of digital marketing and e-commerce for NewAge, Inc., will share data-driven marketing trends, tactics, and key lessons learned for marketers across her experience at this and other brands. She will also address adjustments to data-driven marketing during and after the COVID-19 crisis. NewAge, Inc. is a Colorado-based healthy products company dedicated to inspiring and educating consumers to “Live Healthy.” The company is an omnichannel distributed company with access to traditional retail, e-commerce, and direct-to-consumer channels across 60 countries worldwide. NewAge, Inc. markets a portfolio of better-for-you products including the brands Tahitian Noni, Te Mana, Nestea, Volvic, Illy Coffee, Evian, Búcha Live Kombucha, 'NHANCED, and others.

Linda Palus

Vice President, Digital Marketing & E-Commerce NewAge, Inc.