2025 ANA Brand Masters Conference
May 7-9, 2025 | Los Angeles and Virtual
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Smarties Awards
adidas Shares Local Flavor with Sneakerheads
adidas co-branded a new shoe in partnership with a legendary Dubai restaurant.
Smarties Awards
adidas’ "Running While Black" Docuseries Shows What True Commitment to Positive Change Looks Like
In the wake of Ahmaud Arbery’s heinous murder, adidas created a three-part docuseries meant to shine a light on dangers and discrimination Black individuals face while performing simple activities like running.
Smarties Awards
Aramco Uses Drones to Fight Desertification in Saudi Arabia
Aramco deployed drones in its effort to combat desertification in Saudi Arabia.
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Marketing Mix Modeling Is the Foundation for Brand Marketer Accountability
Knowledge Partners
Knowledge Partners
Harnessing the Power of Rituals
MSQ and Warc Advisory conducted a study on consumers’ rituals, and how brands can leverage them to deepen customer relationships.
Knowledge Partners
From Roar to Whimper: How Modern Branding Tamed the Jaguar
The jaguar we once knew has officially been muffled. In the name of modernism, brands are scrapping the distinctive assets that once made consumers fall in love, replacing them with drab, minimalist fonts and soulless designs. Jaguar’s new logo is the latest casualty — a rebrand with aspirations but no clear link to its roots.
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