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B2B
The B2B Flight to Customer Obsession Is Taking Off
ASK Answers
Case Studies
Multicultural Excellence Awards
Coca-Cola’s Mission: To Reach a Multicultural Audience for Christmas
With more immigrants arriving each year in Canada, Coca-Cola Canada wanted to ensure that its holiday efforts were inclusive, celebrating different traditions beyond well-known TV commercials. In 2023, Coca-Cola wanted to share the message, “The world needs more Santas”; this message aimed to promote being kinder and more empathetic throughout the holidays.
Multicultural Excellence Awards
Easterseals Showed That “Disability is Not a Dirty Word” with This Inclusion-Focused Campaign
Easterseals brought some much-needed attention to the Disability Pride movement by creating a campaign that highlighted the lives of disabled people. Crucially, the campaign creative was developed with consultation from people with disabilities.
Multicultural Excellence Awards
How Max Used Drag to Promote House of the Dragon
With its “House of Drag” activation, Max worked with RQ Media Group to create an LGBTQ+ focused watch party for the season two premier of the platform’s popular TV series, House of the Dragon.
Event Videos
Industry Insights
Knowledge Partners
Knowledge Partners
Harnessing the Power of Rituals
MSQ and Warc Advisory conducted a study on consumers’ rituals, and how brands can leverage them to deepen customer relationships.
Knowledge Partners
From Roar to Whimper: How Modern Branding Tamed the Jaguar
The jaguar we once knew has officially been muffled. In the name of modernism, brands are scrapping the distinctive assets that once made consumers fall in love, replacing them with drab, minimalist fonts and soulless designs. Jaguar’s new logo is the latest casualty — a rebrand with aspirations but no clear link to its roots.
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