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ANA Magazine
Trends and Technology
Are Companies Squandering $3.5 Trillion in Brand Value?
ASK Answers
Case Studies
Multicultural Excellence Awards
Coca-Cola’s Mission: To Reach a Multicultural Audience for Christmas
With more immigrants arriving each year in Canada, Coca-Cola Canada wanted to ensure that its holiday efforts were inclusive, celebrating different traditions beyond well-known TV commercials. In 2023, Coca-Cola wanted to share the message, “The world needs more Santas”; this message aimed to promote being kinder and more empathetic throughout the holidays.
Multicultural Excellence Awards
Easterseals Showed That “Disability is Not a Dirty Word” with This Inclusion-Focused Campaign
Easterseals brought some much-needed attention to the Disability Pride movement by creating a campaign that highlighted the lives of disabled people. Crucially, the campaign creative was developed with consultation from people with disabilities.
Multicultural Excellence Awards
How Max Used Drag to Promote House of the Dragon
With its “House of Drag” activation, Max worked with RQ Media Group to create an LGBTQ+ focused watch party for the season two premier of the platform’s popular TV series, House of the Dragon.
Event Videos
Industry Insights
Leading Edge
Seven Principles to Move Beyond Consumer Outrage, Rebuild Trust and Realign Purpose
Knowledge Partners
Knowledge Partners
Infographic: Why Consumers Want to Be Part of Certain Brand Communities
This infographic from Inspira Marketing analyzes several trends in consumer-brand relationships to determine what it is exactly that makes brand communities tick.
Knowledge Partners
The Power of Relationships: Turning Customers into Lifelong Fans with Integrated Marketing
In a world overflowing with choices, the brands that truly succeed are those that connect with people on a deeper level — where trust, emotion, and authenticity merge to create real relationships. This takes effort, consistency, and a well-executed integrated marketing strategy.
Money Slides
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