Conference Agenda

SEEHER MEETING – ALL ARE WELCOME!

Includes lunch

SESSION 1

Speaker TBA

BUILDING AND MAINTAINING A CULTURE OF INNOVATION

Stephen White

Head of Innovation, NA Diageo

REDEFINING BRAND CREATIVITY WITH GENERATIVE AI

While brands are turning to generative AI for enhanced efficiencies, BCG reports that over 70% of CMOs are worried about its impact on creativity and brand voice. Today, we will talk about how innovative brands are effectively balancing the cost savings of gen AI with the need to preserve brand integrity. This talk with feature a brand-new case study with Headspace, one of the most popular meditation apps in the world. 

Brittany Blanchard

EVP, Digital Media Monks

SESSION 4

A BLUEPRINT FOR BRAND GROWTH… AND HOW MARKETERS CAN OPERATIONALIZE IT

For the first time, Kantar has analyzed years of proprietary attitudinal data combined with behavioral data to create a Blueprint for Brand Growth that any brand can use to improve brand equity: that is, the connections in consumers’ minds that make your brand easy to choose. Learn about the three Growth Accelerators and three Behaviors that strong brands have in common, which activities make the biggest difference, and how to track and predict the most important metrics.

Speaker TBA

Kantar

SPECIAL GUEST WELCOME

Speaker TBA

OPENING REMARKS

Bob Liodice

CEO ANA

WELCOME REMARKS + HOUSEKEEPING

Stephanie Fierman

EVP Brand & Media ANA

THE ROLE OF CULTURE IN BRAND BUILDING

According to Marcus Collins, true cultural engagement is the most powerful vehicle for influencing behavior and building brands. When a product, idea, behavior, or institution is adopted into a community’s cultural practice, not only will people take action, but they will also share it with people who are like themselves. And those people will tell other people, and eventually, that product, idea, behavior, or institution will be adopted into their cultural practice. The brands who lead culture – who contribute to the cultural characteristics of a community – tend to be more successful than those who follow trends. Join us for this fascinating opening keynote, from the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.

Marcus Collins

Best-Selling Author, For The Culture Clinical Professor, Ross School of Business, University of Michigan

SESSION 7

Kristen D’Arcy

Chief Marketing Officer True Religion

SODA’S BACK, BUT BETTER!

When it launched in March of 2020, poppi captivated consumers who grew up thinking soda was a thing of the past or – at best – an unhealthy habit. Since then, the digital-first brand has mastered the art of authentic, culture-first marketing, revolutionizing a category once deemed untouchable. Join Allison Ellsworth, founder of poppi, for a conversation on redefining soda and pioneering a category no one saw coming.

Allison Ellsworth

Co-Founder and Chief Brand Officer Poppi

CONNECTING CONSUMERS TO THEIR PASSIONS

How well a brand delivers on its end-to-end consumer experience is the key to delivering joy… and travel is no exception. Marriott is focusing on what people love, then creating experiences and communications across channels that connect with micro-audiences.  The company has learned that travel connects humans for good – a lesson that’s applicable in nearly every category.

George Hammer

Global Head of Luxury Marketing Marriott

A DIRECT-TO-CONSUMER BUSINESS REACHES MATURITY. NOW WHAT?

While digital marketing serves as a phenomenal tool for emerging brands, a performance-based model alone can’t keep up with the ambitions of growing omnichannel businesses. But when exactly is the right time to re-balance your marketing mix and where do you start? Join MANSCAPED’s well-groomed Chief Marketing Officer, Marcelo Kertész, to hear about the brand’s bold transition from performance marketing powerhouse to brand marketing machine and discover how testing the limits of traditional advertising has led MANSCAPED to rethink its approach to delivering compelling narratives and connecting with consumers. Marcelo offers an update on his captivating keynote from the 2024 ANA Digital and Social Media Conference.

Marcelo Kertész

Chief Marketing Officer MANSCAPED

SESSION 11

Speaker TBA

GROWING THE MOST SUCCESSFUL WINE BRAND IN A GENERATION

Daniel Kleinman

Chief Brand Officer Deutsch Family Wine & Spirits

WHAT HAPPENS WHEN A BRAND EATS ITS GREENS

Paulie Dery

Chief Marketing Officer AG1

SCALING CREATIVE EXCELLENCE IN RETAIL

The future of retail requires new approaches to marketing agility and innovation. Target is evolving its creative capabilities to deliver for its guests by building an organization combining enterprise scale with nimble creative development. This session will explore how Target  is shaping a modern marketing organization that delivers breakthrough creative.

Michelle Messenburg

Senior Vice President, Marketing Target

SESSION 15

Speaker TBA

CLOSING REMARKS

Stehanie Fierman

EVP Brand & Media ANA

WELCOME REMARKS AND HOUSEKEEPING

Stephanie Fierman

EVP Brand & Media ANA

MEET POPSOCKETS, AGAIN. TRANSFORMING A BELOVED PRODUCT INTO A GLOBAL LIFESTYLE BRAND.

Everyone has seen the iconic grip on the back of smartphones around the world, but many don't know the brand behind the product. It's time to meet PopSockets, again. Founded in a garage in Boulder, Colorado, the brand has evolved to become a lifestyle brand that enables your phone to become extension of yourself.  Join us as we share how the PopSockets team is defining the company’s next chapter through an expanded ecosystem of products, a reinvigoration of the brand, and a marketing strategy that is putting PopSockets back in the minds (and hearts) of fans both old and new.

Emily Sly

Chief Marketing Officer Popsockets

SESSION 17

Speaker TBA

BRAND AS IX: PIONEERING INTELLIGENT EXPERIENCES

Today’s consumers reveal their needs across interactions and channels, and brands react. Soon, emerging technologies such as AI will enable intelligent experiences that anticipate needs, creating hyper-personalized interactions between brands and individuals. We call this next wave of brand experience “IX”.

Michael Olaye

EVP, Managing Director Hero Digital

FIRESTARTER SESSION WITH USPS

Speaker TBA

CREATING A CULT DISGUISED AS AN EYEWEAR COMPANY

When a company hands out “cult rewards” and its customer service email address is helpivefallenandicantgetup@caddislife.com, you know something’s going on. CEO Tim Parr has both founded new companies as well as worked for some of the most respected brands in the world. Many more have trusted his methods and guidance on big issues that steer ships over long periods of time. Today, Tim will share the story of an anti-ageist company building a cult following one pair of eyeglasses at a time. 

Tim Parr

Chief Executive Officer CADDIS

CONNECTING WITH WOMEN BASED ON FASHION, PHILANTHROPY, AND FAMILY

Michelle Peterson

Chief Marketing Officer Kendra Scott

CONVERSE – ALWAYS CREATING AND EXPERIMENTING

What’s the secret to keeping a century-old brand fresh? For Converse, it’s their mission. Converse is empowering today’s daring spirit of youth by celebrating freedom of expression through individuals and their movement(s). Converse constantly evolves to think and behave in new ways to ensure they continue to stand for creativity, rebellion and daring spirit for the next 100 years. We’ll close the conference with a discussion between Converse CMO Rodney Rambo and Marcus Collins.

Rodney Rambo

Chief Marketing Officer Converse

CLOSING REMARKS

Stephanie Fierman

EVP Brand & Media ANA