The B2B Flight to Customer Obsession Is Taking Off
Anteriad, GE HealthCare, and Zendesk exemplify the growing commitment among B2B companies to prioritize customer needs to help fuel growth
Customer obsession is fast becoming the cost of entry for B2B marketers. Executives at customer-obsessed B2B companies report 28 percent faster revenue growth and 33 percent higher profit growth, compared to companies that are not customer-obsessed, according to a recent Forrester survey. But there is no one-size-fits-all formula for companies that want to become more customer obsessed, as there are multiple variables unique to each brand.
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