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How Creative Consistency Can Work Magic for Brand-Building
A new study demonstrates the positive effects that steady, consistent advertising efforts can have on marketers' ROI
Consistency has long been recognized as a driver of brand-building. Yet many brands struggle to embrace this principle, often succumbing to the allure of novelty or internal pressures to "reinvent." But a new report suggests consistency doesn't just sustain creativity, it can unlock exponential growth over time.
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