2025 ANA Brand Masters Conference
May 7-9, 2025 | Los Angeles and Virtual
Brand Masters: Revolutionaries
Client-Side
Members
Attend Free
Since 2009, the ANA Brand Masters Conference has brought together some of the world’s leading brands and chief marketing officers to discuss branding strategies, insights, and trends. Over the years, the conference has become a premier event for exploring brand innovation, leadership, and the future of marketing.
In 2025, sixteen years in, we’re turning this national conference on its head by introducing Brand Masters: Revolutionaries, a two-and-a-half-day event May 7-9 in Los Angeles where only bold, innovative brands take center stage, breaking boundaries and redefining what it means to be a modern marketer. Say "Hello" to dynamic storytelling, cutting-edge strategies, and actionable insights designed to inspire and empower brands at every stage of growth. Connect with fellow passionate industry leaders who are shaking up the status quo, and explore innovative approaches to elevate your brand and drive real results.
Don’t miss this unique opportunity to learn from the best in a vibrant atmosphere that celebrates creativity and collaboration.
Please complete your registration at least 24 hours before the start of the event. Late registrations may cause delays in joining the virtual conference.
Join here virtually on the day of the conference
Be in the know with the latest ANA content
Thank you for registering for the 2025 ANA Brand Masters Conference! To change, cancel, or reinstate your registration, please email registration@ana.net.
Conference Speakers
Marcus Collins
Best-Selling Author, For The Culture
Clinical Professor, Ross School of Business, University of Michigan
Kristen D'Arcy
CMO
True Religion
Gianna De Caro
Chief Product Officer
Soli Organic
Paulie Dery
Chief Marketing Officer
AG1
Allison Ellsworth
Co-Founder and Chief Brand Officer
Poppi
George Hammer
Global Head of Luxury Marketing
Marriott International
Marcelo Kertész
Chief Marketing Officer
MANSCAPED
Daniel Kleinman
Chief Brand Officer
Deutsch Family Wine & Spirits
Michael Olaye
Executive Vice President and Managing Director, Western Region
Hero Digital
Tim Parr
CEO
Caddis
Michelle Peterson
CMO
Kendra Scott
Rodney Rambo
Chief Marketing Officer
Converse
Emily Sly
Chief Marketing Officer
Popsockets
Your Venue
JW Marriott Los Angeles L.A. LIVE | 900 W Olympic Blvd, Los Angeles, CA 90015
For those registered to attend the conference in person, the ANA has negotiated a special room rate of $329 per night at the host venue, JW Marriott Los Angeles L.A. LIVE, located just steps away from the excitement of L.A. LIVE with easy access to the city’s best entertainment, sports, and cultural attractions.
The cut-off date to obtain this discounted rate is Monday, April 14, 2025, after which prevailing rates apply.
HOUSING SCAM ALERT: Should an outside organization contact you to assist with this process, please do not book any hotel rooms with them. ANA has not contracted with any outside group to assist in this process.
See more of JW Marriott Los Angeles L.A. LIVE
Event App and Virtual Experience
AI-Powered Networking App
The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.
Download now on:
Google Play (for Android devices) | App Store (for iOS devices)
Virtual Event Platform
Not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.
Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:
- Make connections with significant people you would not have met otherwise
- Expand your professional network
- Create business opportunities with other event-goers
Conference Pricing
In-person attendees receive:
- Access to in-person and hybrid session content, including keynote and breakout sessions, conference meals, refreshment breaks, receptions, and exhibition hall and other networking opportunities.
- Access to on-demand hybrid session recordings, virtual attendee networking, and virtual exhibitor pages through the ANA Events app and the virtual platform.
- A discounted rate at the host venue, JW Marriott Los Angeles L.A. LIVE, located just steps away from the excitement of L.A. LIVE with easy access to the city’s best entertainment, sports, and cultural attractions.
Virtual attendees receive:
- Access to select hybrid session content, including select keynote and breakout sessions.
- Access to on-demand hybrid session recordings, virtual attendee networking, and virtual exhibitor pages through the ANA Events app and the virtual platform.
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |
| In-Person Registration (Includes Awards Gala Dinner) | $0 | $1,399 | $1,699 | $1,799 | $1,999 |
| Virtual Registration | $0 | $1,199 | $1,499 | $1,599 | $1,799 |
| ANA REGGIE Awards Gala Dinner Only | $0 | $499 | $499 | $499 | $499 |
Please complete your registration at least 24 hours before the start of the event. Late registrations may cause delays in joining the virtual conference.
Join here virtually on the day of the conference
Be in the know with the latest ANA content
Thank you for registering for the 2025 ANA Brand Masters Conference! To change, cancel, or reinstate your registration, please email registration@ana.net.
Cancellation Policy and Notes
- A full refund for your registration will be granted if written request for cancellation is received by email 60 or more calendar days before the conference start date. A 50 percent refund will be granted if written request is received 59-45 days from the conference start date. No refund is available if cancellation is received 44 days or less before the conference start date. A $125 transfer fee will be charged for name changes, or to change the credit card on a registration. You may transfer your in-person registration to virtual at no additional cost.
- Complimentary tickets will incur a $250 no-show fee if cancellation is not made at least three days before the event.
- Unused registrations/applications have no monetary value and cannot be credited to future years or events.
- ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
- Hotel room cancellations and changes must be made directly with the hotel.
- Miscellaneous:
- The conference agenda is subject to change.
- Pricing is subject to change.
- A portion of your guest room rate will be used to offset conference costs.
- ANA accepts no responsibility for the loss of, or damage to, personal property.
If you have any issues while registering, please contact registration@ana.net.
The 2024 ANA Brand Masters Conference in Two Minutes
Relive the best of last year's conference in this brief overview. Highlighted speakers include:
- Melanie Huet, President, Brand Management & Innovation, Newell Brands
- Lena Lewis, Head of Consumer Connections Hub, White Claw
- Steve McGowan, Head of Shopper Activation & Strategic Partnerships, Mondelēz
- David Miller, CMO, San Diego Zoo Wildlife Alliance
- Katie Williams, CMO, Haleon