2025 ANA Masters of B2B Marketing Conference
June 2-4, 2025 | Naples, Fla. and Virtual
Related ANA Content
Be in-the-know and ready to wow with the latest resources from the ANA's Marketing Knowledge Center, our online content portfolio of actionable best practices, insightful event recaps, in-depth research reports, award-winning case studies, and leading-edge tools and templates.
ANA Magazine
B2B
How B2B Companies Get Smarter About Artificial Intelligence
ASK Answers
Case Studies
Smarties Awards
Domino's: Modeling Media Playbook for Growth
The strategic objective of this campaign was to achieve a 30 percent increase in sales for Domino's in fiscal 2023 while fostering strong brand affinity and competitive advantage. It aimed to strike a balance between brand marketing and performance targets.
Smarties Awards
Doritos Launched a LGBTQ+ Campaign, #RespectMyIdentity
A brand mission for Doritos is to empower individuals to make bold choices and to truly be themselves. To that end, Doritos launched a LGBTQ+ campaign, #RespectMyIdentity.
Smarties Awards
How Climate Partners Helped Brands Calculate the Carbon Emissions of Their Ads
ClimatePartner introduced GreenGRP to help brands offset the CO2 emissions generated from their advertising campaigns.
Event Videos
Industry Insights
Knowledge Partners
Knowledge Partners
AI in B2B Marketing Report: Lessons from the Frontline
Realm B2B’s latest report is an in-depth look into how AI is reshaping the B2B marketing landscape, highlighting the transformative role AI is now having across various marketing functions.
Knowledge Partners
The Power of Performance Marketing in 2024
Wunderkind’s latest report digs into what performance marketing looks like in 2024 and beyond.
Money Slides
Podcasts
Video Shorts
