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Domino's: Modeling Media Playbook for Growth
The strategic objective of this campaign was to achieve a 30 percent increase in sales for Domino's in fiscal 2023 while fostering strong brand affinity and competitive advantage. It aimed to strike a balance between brand marketing and performance targets.
Smarties Awards
Doritos Launched a LGBTQ+ Campaign, #RespectMyIdentity
A brand mission for Doritos is to empower individuals to make bold choices and to truly be themselves. To that end, Doritos launched a LGBTQ+ campaign, #RespectMyIdentity.
Smarties Awards
How Climate Partners Helped Brands Calculate the Carbon Emissions of Their Ads
ClimatePartner introduced GreenGRP to help brands offset the CO2 emissions generated from their advertising campaigns.
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Marketers May Be Getting Burned by Their Performance Marketing: OOH May Be Able to Help
Clear Channel Outdoor shares why integrating OOH advertising into your media mix can help with the “burnout” some brands are experiencing with performance marketing.
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AI in B2B Marketing Report: Lessons from the Frontline
Realm B2B’s latest report is an in-depth look into how AI is reshaping the B2B marketing landscape, highlighting the transformative role AI is now having across various marketing functions.
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