B2B Trade Publications (Still) Deliver for Marketers
Despite the rise of digital and social media, publications dedicated to industry verticals still resonate with customers
Business marketers could be forgiven for thinking that B2B publications born of the analog age had been left for roadkill by the internet and social media. But amid the ongoing atomization of media, trade publications have held their own and continue to provide B2B marketers with a way to connect with senior executives and major decision-makers.
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