Q&A
Is Generative AI the Key to Unlocking B2B Personalization?
Kyall Mai of Esquire Bank discusses the tools needed for constructing a personalized marketing strategy
Kyall Mai, SVP and chief innovation officer at Esquire Bank, says the overriding challenge for B2B marketers seeking resources is demonstrating to the C-suite that they are capable of simultaneously generating revenue and developing a personalized communications strategy for customers and prospects.
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