Course Descriptions | Marketing Training and Professional Development

Product Innovation for CPG Brand Marketers (Virtual)

Half-day Virtual

In this workshop, you will learn about the standard innovation processes, starting with developing an innovation brief and moving from insights to ideas to prototyping and testing concepts. It will also introduce topics including human centered design, collaboration with R&D and Design, tools for validation, transition to commercialization and how to partner with innovation agencies.

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Profitable Product Audit: Unlocking New Revenue Potential with the Right Products (201) (Virtual)

Half-day Virtual

This virtual workshop builds on the best practice approaches to product (and service) offer creation taught in “Profitable Product Creation & Optimization (101)” and walks participants through an actual profitability audit. Using the tools provided, brands identify where revenue is truly being generated in their existing product line in order to develop new products that increase revenue quickly.

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Profitable Product Brief: Maximize Profitability, Drive Advocacy, and Align Marketing and Sales (301) (Virtual)

Half-day Virtual

This virtual workshop teaches participants how to approach product (and service) offer creation so that they can improve business results and successfully launch a profitable offer. Participants will learn to use the Product Brief to gain a clear perspective on whether to bring a new product to market and create new products efficiently while ensuring the highest quality, to overcome objections (create product advocates), and align marketing and sales around core product benefit messaging for improved sales results.

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Profitable Product Creation & Optimization (101) (Virtual)

Half-day Virtual

This virtual workshop uses focused exercises to build skills and teach participants how to approach product (and service) offer creation so that they can improve business results and successfully launch a profitable offer. Participants will learn proven processes to gain a clear perspective on whether to bring a new product to market and create new products efficiently while ensuring the highest quality.

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Profitable Product Creation Mastery Program

Multi-day In Person

Learn how to conduct a detailed profitability audit of your existing products, identify key revenue generators, and strategically expand your product line to drive profit and unlock new revenue streams.

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Project Management Fundamentals (Virtual)

Half-day Virtual

This workshop equips teams and cross-functional partners with the necessary skills, tools, and insights to manage projects and achieve outcomes successfully.

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Reaching Your Audience in a Post-Cookie World (Half Day)

Half Day In Person

This workshop will explain how and why we as an industry got to this point, weigh the strategic options going forward, and empower marketers to improve their Tech, Targets, and Talent for proper adjusting in this new post-cookie world.

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Reaching Your Audience in a Post-Cookie World (Virtual)

Half-day Virtual

This workshop will explain how and why we as an industry got to this point, weigh the strategic options going forward, and empower marketers to improve their Tech, Targets, and Talent for proper adjusting in this new post-cookie world.

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Selling Creative Ideas to Marketers (Half Day)

Half Day In Person

In this workshop, you’ll learn how to effectively sell creative ideas to clients, especially those that are innovative or difficult to grasp. The session focuses on understanding the client’s mindset, ensuring they comprehend the work, see its value in solving their problems, and feel confident that the benefits outweigh any risks.

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Selling Creative Ideas to Marketers (Virtual)

Half-day Virtual

In this workshop, you’ll learn how to effectively sell creative ideas to clients, especially those that are innovative or difficult to grasp. The session focuses on understanding the client’s mindset, ensuring they comprehend the work, see its value in solving their problems, and feel confident that the benefits outweigh any risks.

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SEO for Everyone (Half Day)

Half Day In Person

This workshop teaches your enterprise how to develop search-centric content strategies and to weave SEO best practices into the content your teams produce every day.

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SEO for Everyone (Virtual Open Enrollment)

Half-day Virtual

This workshop teaches your enterprise how to develop search-centric content strategies and to weave SEO best practices into the content your teams produce every day.

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SEO for Everyone (Virtual)

Half-day Virtual

This workshop teaches your enterprise how to develop search-centric content strategies and to weave SEO best practices into the content your teams produce every day.

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Speaking Essentials for an Inspired Creative Briefing (501) (Half Day)

Half Day In Person

This workshop brings you to an immersive “on stage” setting, where you will learn how to let go of inhibitions using the techniques of improvisation.

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Speaking Essentials for an Inspired Creative Briefing (501) (Virtual)

Half-day Virtual

This workshop brings you to an immersive “on stage” setting, where you will learn how to let go of inhibitions using the techniques of improvisation.

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Strategic Business Communications for Marketers (Virtual)

Half-day Virtual

This virtual workshop uses focused exercises to build skills and teach how to plan and clarify communication, for improved business results and/or creative outcomes.

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Strategic Customer-Centric Marketing (Full Day)

Full Day In Person

This interactive workshop teaches effective approaches to a marketing strategy that enables participating teams to master a best practice strategic marketing framework that supports the delivery of powerful customer-centric marketing.

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