Course Descriptions
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Profitable Product Creation & Optimization (101) (Virtual)
Half-day VirtualThis virtual workshop uses focused exercises to build skills and teach participants how to approach product (and service) offer creation so that they can improve business results and successfully launch a profitable offer. Participants will learn proven processes to gain a clear perspective on whether to bring a new product to market and create new products efficiently while ensuring the highest quality.
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Profitable Product Creation Mastery Program
Multi-day In PersonLearn how to conduct a detailed profitability audit of your existing products, identify key revenue generators, and strategically expand your product line to drive profit and unlock new revenue streams.
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Project Management for Project Leaders (Virtual Open Enrollment)
Half-day VirtualThis workshop equips teams and cross-functional partners with the necessary skills, tools, and insights to manage projects and achieve outcomes successfully.
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Project Management for Project Leaders (Virtual)
Half-day VirtualThis workshop equips teams and cross-functional partners with the necessary skills, tools, and insights to manage projects and achieve outcomes successfully.
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Reaching Your Audience in a Post-Cookie World (Half Day)
Half Day In PersonThis workshop will explain how and why we as an industry got to this point, weigh the strategic options going forward, and empower marketers to improve their Tech, Targets, and Talent for proper adjusting in this new post-cookie world.
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Reaching Your Audience in a Post-Cookie World (Virtual)
Half-day VirtualThis workshop will explain how and why we as an industry got to this point, weigh the strategic options going forward, and empower marketers to improve their Tech, Targets, and Talent for proper adjusting in this new post-cookie world.
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SEO for Everyone (Half Day)
Half Day In PersonThis workshop teaches your enterprise how to develop search-centric content strategies and to weave SEO best practices into the content your teams produce every day.
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SEO for Everyone (Virtual Open Enrollment)
Half-day VirtualThis workshop teaches your enterprise how to develop search-centric content strategies and to weave SEO best practices into the content your teams produce every day.
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SEO for Everyone (Virtual)
Half-day VirtualThis workshop teaches your enterprise how to develop search-centric content strategies and to weave SEO best practices into the content your teams produce every day.
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Smash Your Content Silos (Half Day)
Half Day In PersonIn this hands-on workshop, participants will learn practical tips and proven frameworks for gaining cross-channel and cross-departmental alignment that allows them to deliver compelling omnichannel experiences, advance the customer journey, and drive revenue.
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Smash Your Content Silos (Virtual)
Half-day VirtualIn this hands-on workshop, participants will learn practical tips and proven frameworks for gaining cross-channel and cross-departmental alignment that allows them to deliver compelling omnichannel experiences, advance the customer journey, and drive revenue.
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Speaking Essentials for an Inspired Creative Briefing (501) (Half Day)
Half Day In PersonThis workshop brings you to an immersive “on stage” setting, where you will learn how to let go of inhibitions using the techniques of improvisation.
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Speaking Essentials for an Inspired Creative Briefing (501) (Virtual)
Half-day VirtualThis workshop brings you to an immersive “on stage” setting, where you will learn how to let go of inhibitions using the techniques of improvisation.
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Strategic Business Communications for Marketers (Virtual)
Half-day VirtualThis virtual workshop uses focused exercises to build skills and teach how to plan and clarify communication, for improved business results and/or creative outcomes.
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Strategic Customer-Centric Marketing (Full Day)
Full Day In PersonThis interactive workshop teaches effective approaches to a marketing strategy that enables participating teams to master a best practice strategic marketing framework that supports the delivery of powerful customer-centric marketing.
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Strategic Customer-Centric Marketing (Half Day)
Half Day In PersonThis interactive program focuses on key client responsibilities that ensure their organization becomes and remains “Customer Focused”.
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Strategic Customer-Centric Marketing (Virtual Open Enrollment)
Half-day VirtualThis virtual program focuses on key client responsibilities that ensure their organization becomes and remains “Customer Focused.”
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Strategic Customer-Centric Marketing (Virtual)
Half-day VirtualThis virtual program focuses on key client responsibilities that ensure their organization becomes and remains “Customer Focused”.
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Strategies for an Inspired Creative Briefing (401) (Full Day)
Full Day In PersonThis workshop develops a compelling story that gives you the building blocks for a riveting creative briefing.
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Strategies for an Inspired Creative Briefing (401) (Half Day)
Half Day In PersonThis workshop develops a compelling story that gives you the building blocks for a riveting creative briefing.
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