Course Descriptions
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The Social Business (Virtual)
Half-day VirtualThis workshop focuses on helping you to optimize your Social Business. You and your team will gain insight and skill on how to use the right platforms, at the right time, to reach your target audience and maximize the likelihood that they will purchase your products and/or services.
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The Strategy Brief: Roadmap to Alignment & Clarity (Full Day)
Full Day In PersonThis workshop is designed to illustrate the critical importance of The Strategy Brief, detailing its components, exemplifying what excellence looks like in each element, and demonstrating its optimal application within your organization. Participants will learn when and how to employ the Strategy Brief effectively, ensuring all relevant stakeholders are aligned and informed throughout the marketing process.
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The Strategy Brief: Roadmap to Alignment & Clarity (Half Day)
Half Day In PersonThis workshop is designed to illustrate the critical importance of The Strategy Brief, detailing its components, exemplifying what excellence looks like in each element, and demonstrating its optimal application within your organization. Participants will learn when and how to employ the Strategy Brief effectively, ensuring all relevant stakeholders are aligned and informed throughout the marketing process.
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The Strategy Brief: Roadmap to Alignment & Clarity (Virtual)
Half-day VirtualThis workshop is designed to illustrate the critical importance of The Strategy Brief, detailing its components, exemplifying what excellence looks like in each element, and demonstrating its optimal application within your organization. Participants will learn when and how to employ the Strategy Brief effectively, ensuring all relevant stakeholders are aligned and informed throughout the marketing process.
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Time Management & Productivity Skills for Remote Professionals (BURST Open Enrollment)
BURST - VirtualThis workshop shares some essential skills, tools, and frameworks necessary to succeed in a remote or virtual work environment.
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Time Management & Productivity Skills for Remote Professionals (BURST)
BURST - VirtualThis workshop shares some essential skills, tools, and frameworks necessary to succeed in a remote or virtual work environment.
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Transform Digital Data into Decisions (Virtual)
Half-day VirtualIn this workshop, we will introduce participants to the data-driven decision-making (DDDM) process, helping them identify their most important analytics data and how to turn that data into a story driven presentation, captivating and engaging their audiences. We will show participants how to perform statistical analysis, identify all data assumptions, and present these findings to ensure your marketing decisions are made based on real data and not internal opinions.
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Turning Digital Data into Decisions (301) (Half Day)
Half Day In PersonIn this workshop, we will focus on using visual storytelling methods to explain the context of marketing data to outside audiences and/or internal stakeholders.
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Turning Digital Data into Decisions (301) (Virtual)
Half-day VirtualIn this workshop, we will focus on using visual storytelling methods to explain the context of marketing data to outside audiences and/or internal stakeholders.
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Understanding Implicit Bias (BURST Open Enrollment)
BURST - VirtualThis workshop focuses on helping participants increase awareness around their own unconscious bias and gain strategies for reducing the effect of bias in the workplace.
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Understanding Implicit Bias (BURST)
BURST - VirtualThis workshop focuses on helping participants increase awareness around their own unconscious bias and gain strategies for reducing the effect of bias in the workplace.
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Unlock the Power of Influencer Marketing (Full Day)
Full Day In PersonIn this course, you will learn how influencer marketing can transform your present marketing efforts. This full day workshop will provide participants with breakout sessions that allow team members to develop influencer plans – including budget, target markets, types of influencers, tracking and measuring ROI – that they can begin executing immediately following the training.
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Unlock the Power of Influencer Marketing (Half Day)
Half Day In PersonThis course will walk you step-by-step through what influencer marketing is, the requirements to properly define and develop a campaign and best practices for identifying and engaging with influencers. This course will help you unlock the power of influencer marketing by providing you with the insight to create your own influencer campaign and ensure it delivers a return on investment for you and your brand.
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Unlock the Power of Influencer Marketing (Virtual Open Enrollment)
Half-day VirtualThis course will walk you step-by-step through what influencer marketing is, the requirements to properly define and develop a campaign and best practices for identifying and engaging with influencers. This course will help you unlock the power of influencer marketing by providing you with the insight to create your own influencer campaign and ensure it delivers a return on investment for you and your brand.
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Unlock the Power of Influencer Marketing (Virtual)
Half-day VirtualThis course will walk you step-by-step through what influencer marketing is, the requirements to properly define and develop a campaign and best practices for identifying and engaging with influencers. This course will help you unlock the power of influencer marketing by providing you with the insight to create your own influencer campaign and ensure it delivers a return on investment for you and your brand.
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What an Inspired Creative Brief Looks Like (101) (Half Day)
Half Day In PersonThis half-day intensive workshop will change your thinking about a document too often taken for granted and too easily underestimated.
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What an Inspired Creative Brief Looks Like (101) (Virtual)
Half-day VirtualThis virtual workshop will engage you with individual exercises, and challenge you to think differently about creative briefs.
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Word of Mouth Marketing (Half Day)
Half Day In PersonWord of mouth marketing (WOMM) seeks to tap into the essential power of recommendation and a WOMM strategy may be your key to achieving breakthrough results for your brand. This engaging, interactive workshop is packed with individual and team exercises, creative examples of WOMM success, and case histories.
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Write for Work (BURST)
BURST - VirtualThis is a deep topic so this workshop covers the essentials. You will learn about the key aspects you need to know to develop effective corporate communications, including writing styles and voice, speaking like your audience, a best in class approval process, and more.
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