Course Descriptions | Marketing Training and Professional Development

Strategies for an Inspired Creative Briefing (401) (Full Day)

Full Day In Person

This workshop develops a compelling story that gives you the building blocks for a riveting creative briefing.

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Strategies for an Inspired Creative Briefing (401) (Half Day)

Half Day In Person

This workshop develops a compelling story that gives you the building blocks for a riveting creative briefing.

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Strategies for an Inspired Creative Briefing (401) (Virtual)

Half-day Virtual

This workshop develops a compelling story that gives you the building blocks for a riveting creative briefing.

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Strategies for Creative Problem Solving (Full Day)

Full Day In Person

This workshop will apply proven methodologies and techniques to solve real-world business challenges and opportunities! You will walk away with a unique set of tools that you can begin to use immediately to create revolutionary new products and services and create disruption in your industry.

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Strategies for Creative Problem Solving (Half Day)

Half Day In Person

In this half-day workshop, you will learn the core mindsets of an innovator required to effectively succeed in today’s hyper-competitive environment.

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Strategies for Creative Problem Solving (Virtual Open Enrollment)

Half-day Virtual

This workshop is designed to systematically unlock the creative potential of each participant in order to solve complex problems, seize opportunities and realize profound economic success.

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Strategies for Creative Problem Solving (Virtual)

Half-day Virtual

This workshop is designed to systematically unlock the creative potential of each participant in order to solve complex problems, seize opportunities and realize profound economic success.

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Strategies to Elevate Your Content Marketing Above Competitors (301) (Half Day)

Half Day In Person

You’ve done the basics to create your content marketing program – with a written mission, strategy, message, research, competitive awareness and metrics. Now learn 3 ways to optimize your content marketing.

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Strategies to Elevate Your Content Marketing Above Competitors (301) (Virtual)

Half-day Virtual

In this virtual hands-on workshop, you learn how to measure and improve your content, build a content base, and create highly differentiated content that competitors can’t copy.

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Strategies to Maximize Your Content Marketing to Build Loyalty (401) (Half Day)

Half Day In Person

You’ve created your content marketing program – with a written mission, strategy, message, research, competitive awareness and metrics. You’ve measured and optimized existing content, built a content base and differentiated it from competitors. Now learn 4 ways to maximize your content marketing.

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Strategies to Maximize Your Content Marketing to Build Loyalty (401) (Virtual)

Half-day Virtual

In this virtual hands-on workshop, you learn how to get the whole company to buy in to content, promote content to attract subscribers and customers, and convert content consumers into customers.

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Successful Shopper Marketing Campaigns for the Omnichannel World (601) (Half Day)

Half Day In Person

In this workshop, you will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning.

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Successful Shopper Marketing Campaigns for the Omnichannel World (601) (Virtual)

Half-day Virtual

In this workshop, you will build upon your in-depth exposure to the 9-step Shopper Marketing Planning Process by deepening your understanding of the new omnichannel shopper profile and expected changes in behavior, and their implications on your overall Shopper Marketing planning.

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Taming the Approval Process (Half Day)

Half Day In Person

If you're like most organizations, your approval process is arbitrary and out of control. This workshop will teach you key strategies that enable improvements to the approval process that will minimize frustrations for your team, reduce delays, and minimize costly revisions.

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Taming the Approval Process (Virtual Open Enrollment)

Half-day Virtual

If you're like most organizations, your approval process is arbitrary and out of control. This workshop will teach you key strategies that enable improvements to the approval process that will minimize frustrations for your team, reduce delays, and minimize costly revisions.

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Taming the Approval Process (BURST)

BURST - Virtual

If you're like most organizations, your approval process is arbitrary and out of control. This workshop will teach you key strategies that enable improvements to the approval process that will minimize frustrations for your team, reduce delays, and minimize costly revisions.

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Taming the Approval Process (Virtual)

Half-day Virtual

If you're like most organizations, your approval process is arbitrary and out of control. This workshop will teach you key strategies that enable improvements to the approval process that will minimize frustrations for your team, reduce delays, and minimize costly revisions.

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The Art & Science of Brand Building (Full Day)

Full Day In Person

This workshop will help your brand compete and win in the marketplace. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives you can use to build your brand and bottom line.

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The Brief: Road Map to Great Creative (101) (Half Day)

Half Day In Person

This workshop includes “best practices” examples, concepts, and techniques from a wide variety of industries and disciplines in order to develop a brief.

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The Brief: Road Map to Great Creative (101) (Virtual Open Enrollment)

Half-day Virtual

This virtual workshop includes “best practices” examples, concepts, and techniques from a wide variety of industries and disciplines in order to develop a brief.

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