Course Descriptions
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‘STORYMAKING for Good’ (101): The Co-Creation Concept (Half Day)
Half Day In PersonIn this workshop you will be introduced to the concept of co-creation – what it is, why it matters, and how leading brands have used it to gain competitive advantage, benefit people and planet, and, in many cases, double their ROI.
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‘STORYMAKING for Good’ (101): The Co-Creation Concept (Virtual Open Enrollment)
Half-day VirtualIn this workshop you will be introduced to the concept of co-creation – what it is, why it matters, and how leading brands have used it to gain competitive advantage, benefit people and planet, and, in many cases, double their ROI.
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‘STORYMAKING for Good’ (101): The Co-Creation Concept (Virtual)
Half-day VirtualIn this workshop you will be introduced to the concept of co-creation – what it is, why it matters, and how leading brands have used it to gain competitive advantage, benefit people and planet, and, in many cases, double their ROI.
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‘STORYMAKING for Good’ (201): The Co-Creation Phase (Half Day)
Half Day In PersonIn this workshop, you will learn to develop a campaign brief further and learn how to build a new and integrative marketing mindset that solves for these issues through the concept of co-creation.
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‘STORYMAKING for Good’ (201): The Co-Creation Phase (Virtual Open Enrollment)
Half-day VirtualIn this workshop, you will learn to develop a campaign brief further and learn how to build a new and integrative marketing mindset that solves for these issues through the concept of co-creation.
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‘STORYMAKING for Good’ (201): The Co-Creation Phase (Virtual)
Half-day VirtualIn this workshop, you will learn to develop a campaign brief further and learn how to build a new and integrative marketing mindset that solves for these issues through the concept of co-creation.
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‘STORYMAKING for Good’ (301): The Co-Creation Campaign & Innovation Garage (Half Day)
Half Day In PersonIn this workshop, participants apply the co-creation and briefing concepts learned in Levels 101 and 201 to design their very own co-creation campaign and identify opportunities across the customer journey to engage in winning ‘phygital’ (physical+digital) experiences.
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‘STORYMAKING for Good’ (301): The Co-Creation Campaign & Innovation Garage (Virtual Open Enrollment)
Half-day VirtualIn this workshop, participants apply the co-creation and briefing concepts learned in Levels 101 and 201 to design their very own co-creation campaign and identify opportunities across the customer journey to engage in winning ‘phygital’ (physical+digital) experiences.
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‘STORYMAKING for Good’ (301): The Co-Creation Campaign & Innovation Garage (Virtual)
Half-day VirtualIn this workshop, participants apply the co-creation and briefing concepts learned in Levels 101 and 201 to design their very own co-creation campaign and identify opportunities across the customer journey to engage in winning ‘phygital’ (physical+digital) experiences.
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‘STORYMAKING for Good’ Mastery Program
Multi-day In PersonWe invite you to unleash the power of co-creation through this ANA Mastery Program, where you will develop and put into practice ‘The Co-Creation Method®’ to deliver more effective communication strategies for your brand or business and empower communities to co-create while driving ’growth for good’.
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Achieving Breakthrough Results with Word of Mouth Marketing (Full Day)
Full Day In PersonThrough first-hand experiences, case studies, and hands-on exercises, you have the opportunity to learn relevant and applicable skills that will enable you to better break-through the noise of our competitive world by leveraging the power of human recommendations.
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Advanced AI Prompt Engineering for Marketers (201) (Virtual Open Enrollment)
Half-day VirtualThis interactive workshop teaches participants how to optimally utilize AI across the marketing lifecycle to ensure alignment with brand guidelines, and covers the safe and effective use of AI in data analysis.
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Advanced AI Prompt Engineering for Marketers (201) (Virtual)
Half-day VirtualThis interactive workshop teaches participants how to optimally utilize AI across the marketing lifecycle to ensure alignment with brand guidelines, and covers the safe and effective use of AI in data analysis.
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Advanced Email Marketing (201) (Virtual Open Enrollment)
Half-day VirtualThis workshop will help your team take their email marketing to the next level. You will learn to use techniques like behavioral and predictive segmentation and AI to develop advanced email campaigns that target your audience with precision.
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Advanced Email Marketing (201) (Virtual)
Half-day VirtualThis workshop will help your team take their email marketing to the next level. You will learn to use techniques like behavioral and predictive segmentation and AI to develop advanced email campaigns that target your audience with precision.
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Agile (101) – Agile Fundamentals and Sprint Execution (BURST - Virtual Open Enrollment)
BURST - VirtualThis BURST workshop will walk your team step-by-step through the fundamental component of Agile: executing an Agile Sprint.
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Agile (101) – Agile Fundamentals and Sprint Execution (BURST)
BURST - VirtualThis BURST workshop will walk your team step-by-step through the fundamental component of Agile: executing an Agile Sprint.
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Agile (201) – Sprint Planning and Estimating (BURST)
BURST - VirtualMarketing teams learn how to plan and estimate marketing projects/campaigns for an Agile sprint.
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Agile Marketing (101) (Half Day)
Half Day In PersonEnabling successful collaboration within an organization is at the forefront of our Agile Marketing for Marketers workshop. This workshop will walk you through step-by-step on how Agile marketing can help you and your team get more done, quickly adapt to change, and do all this, better, smarter, and faster!
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Agile Marketing (101) (Virtual Open Enrollment)
Half-day VirtualMarketers today are facing numerous challenges–increased competition, evolution, and adaption of new technologies, the customer always wanting more, and constantly shrinking available resources. Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization.
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