Course Descriptions | Marketing Training and Professional Development

‘STORYMAKING for Good’ Mastery Program

Multi-day In Person

We invite you to unleash the power of co-creation through this ANA Mastery Program, where you will develop and put into practice ‘The Co-Creation Method®’ to deliver more effective communication strategies for your brand or business and empower communities to co-create while driving ’growth for good’.

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Achieving Breakthrough Results with Word of Mouth Marketing (Full Day)

Full Day In Person

Through first-hand experiences, case studies, and hands-on exercises, you have the opportunity to learn relevant and applicable skills that will enable you to better break-through the noise of our competitive world by leveraging the power of human recommendations.

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Advanced AI Prompt Engineering for Marketers (201) (Virtual Open Enrollment)

Half-day Virtual

This interactive workshop teaches participants how to optimally utilize AI across the marketing lifecycle to ensure alignment with brand guidelines, and covers the safe and effective use of AI in data analysis.

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Advanced AI Prompt Engineering for Marketers (201) (Virtual)

Half-day Virtual

This interactive workshop teaches participants how to optimally utilize AI across the marketing lifecycle to ensure alignment with brand guidelines, and covers the safe and effective use of AI in data analysis.

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Advanced Email Marketing (201) (Virtual Open Enrollment)

Half-day Virtual

This workshop will help your team take their email marketing to the next level. You will learn to use techniques like behavioral and predictive segmentation and AI to develop advanced email campaigns that target your audience with precision.

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Advanced Email Marketing (201) (Virtual)

Half-day Virtual

This workshop will help your team take their email marketing to the next level. You will learn to use techniques like behavioral and predictive segmentation and AI to develop advanced email campaigns that target your audience with precision.

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Agile (101) – Agile Fundamentals and Sprint Execution (BURST - Virtual Open Enrollment)

BURST - Virtual

This BURST workshop will walk your team step-by-step through the fundamental component of Agile: executing an Agile Sprint.

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Agile (101) – Agile Fundamentals and Sprint Execution (BURST)

BURST - Virtual

This BURST workshop will walk your team step-by-step through the fundamental component of Agile: executing an Agile Sprint.

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Agile (201) – Sprint Planning and Estimating (BURST)

BURST - Virtual

Marketing teams learn how to plan and estimate marketing projects/campaigns for an Agile sprint.

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Agile Marketing (101) (Half Day)

Half Day In Person

Enabling successful collaboration within an organization is at the forefront of our Agile Marketing for Marketers workshop. This workshop will walk you through step-by-step on how Agile marketing can help you and your team get more done, quickly adapt to change, and do all this, better, smarter, and faster!

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Agile Marketing (101) (Virtual Open Enrollment)

Half-day Virtual

Marketers today are facing numerous challenges–increased competition, evolution, and adaption of new technologies, the customer always wanting more, and constantly shrinking available resources. Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization.

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Agile Marketing (101) (Virtual)

Half-day Virtual

Marketers today are facing numerous challenges–increased competition, evolution, and adaption of new technologies, the customer always wanting more, and constantly shrinking available resources. Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization.

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Agile Marketing (Full Day)

Full Day In Person

Our workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization. Agile marketing places a premium on team communication, customer collaboration, and the willingness to make changes throughout the process.

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Agile Marketing Mastery Program

Multi-Day Virtual

This engaging Mastery Program contains individual exercises, case studies, and real-world examples to give you ‘real world’ experience you need to be able to immediately apply Agile on the job. The program enables your team to develop their own Agile implementation plan for the team and entire organization.

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Agile Marketing: Executing an Agile Campaign (301) (Virtual Open Enrollment)

Half-day Virtual

Participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation. This includes the must-haves before launching your first sprint, scheduling delivery team members for single or multiple sprints, and the tools and technologies needed to help teams execute Agile effectively.

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Agile Marketing: Executing an Agile Campaign (301) (Virtual)

Half-day Virtual

Participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation. This includes the must-haves before launching your first sprint, scheduling delivery team members for single or multiple sprints, and the tools and technologies needed to help teams execute Agile effectively.

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Agile Marketing: Sprint Planning & Project Estimating (201) (Virtual Open Enrollment)

Half-day Virtual

Participants will get a closer look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process. These two parts of the process make up the foundation of a successful sprint and usually where the most challenges arise.

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Agile Marketing: Sprint Planning & Project Estimating (201) (Virtual)

Half-day Virtual

Participants will get a closer look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process. These two parts of the process make up the foundation of a successful sprint and usually where the most challenges arise.

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Agile Marketing: Successful Agile Integration and Transformation Within Your Organization (401) (Virtual Open Enrollment)

Half-day Virtual

Participants will learn best practices for introducing and integrating Agile within an organization. Who the key stakeholders are at any organization that need to be included in the Agile process and how to effectively communicate Agile Marketing’s value to those stakeholders, will be explained.

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Agile Marketing: Successful Agile Integration and Transformation Within Your Organization (401) (Virtual)

Half-day Virtual

Participants will learn best practices for introducing and integrating Agile within an organization. Who the key stakeholders are at any organization that need to be included in the Agile process and how to effectively communicate Agile Marketing’s value to those stakeholders, will be explained.

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