Half-day Virtual
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Advanced AI Prompt Engineering for Marketers (201) (Virtual Open Enrollment)
Half-day VirtualThis interactive workshop teaches participants how to optimally utilize AI across the marketing lifecycle to ensure alignment with brand guidelines, and covers the safe and effective use of AI in data analysis.
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Advanced AI Prompt Engineering for Marketers (201) (Virtual)
Half-day VirtualThis interactive workshop teaches participants how to optimally utilize AI across the marketing lifecycle to ensure alignment with brand guidelines, and covers the safe and effective use of AI in data analysis.
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Advanced Email Marketing (201) (Virtual Open Enrollment)
Half-day VirtualThis workshop will help your team take their email marketing to the next level. You will learn to use techniques like behavioral and predictive segmentation and AI to develop advanced email campaigns that target your audience with precision.
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Advanced Email Marketing (201) (Virtual)
Half-day VirtualThis workshop will help your team take their email marketing to the next level. You will learn to use techniques like behavioral and predictive segmentation and AI to develop advanced email campaigns that target your audience with precision.
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Agile Marketing (101) (Virtual Open Enrollment)
Half-day VirtualMarketers today are facing numerous challenges–increased competition, evolution, and adaption of new technologies, the customer always wanting more, and constantly shrinking available resources. Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization.
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Agile Marketing (101) (Virtual)
Half-day VirtualMarketers today are facing numerous challenges–increased competition, evolution, and adaption of new technologies, the customer always wanting more, and constantly shrinking available resources. Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization.
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Agile Marketing: Executing an Agile Campaign (301) (Virtual Open Enrollment)
Half-day VirtualParticipants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation. This includes the must-haves before launching your first sprint, scheduling delivery team members for single or multiple sprints, and the tools and technologies needed to help teams execute Agile effectively.
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Agile Marketing: Executing an Agile Campaign (301) (Virtual)
Half-day VirtualParticipants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation. This includes the must-haves before launching your first sprint, scheduling delivery team members for single or multiple sprints, and the tools and technologies needed to help teams execute Agile effectively.
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Agile Marketing: Sprint Planning & Project Estimating (201) (Virtual Open Enrollment)
Half-day VirtualParticipants will get a closer look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process. These two parts of the process make up the foundation of a successful sprint and usually where the most challenges arise.
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Agile Marketing: Sprint Planning & Project Estimating (201) (Virtual)
Half-day VirtualParticipants will get a closer look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process. These two parts of the process make up the foundation of a successful sprint and usually where the most challenges arise.
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Agile Marketing: Successful Agile Integration and Transformation Within Your Organization (401) (Virtual Open Enrollment)
Half-day VirtualParticipants will learn best practices for introducing and integrating Agile within an organization. Who the key stakeholders are at any organization that need to be included in the Agile process and how to effectively communicate Agile Marketing’s value to those stakeholders, will be explained.
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Agile Marketing: Successful Agile Integration and Transformation Within Your Organization (401) (Virtual)
Half-day VirtualParticipants will learn best practices for introducing and integrating Agile within an organization. Who the key stakeholders are at any organization that need to be included in the Agile process and how to effectively communicate Agile Marketing’s value to those stakeholders, will be explained.
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AI and The Fourth Era of Content Marketing (101) (Virtual)
Half-day VirtualThis workshop will teach participants how content marketing has evolved, with a special focus on how artificial intelligence (AI) is reshaping the industry today.
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AI, XR and the Immersive Brand Experience (201) (Virtual)
Half-day VirtualThis workshop will teach participants how to strategically leverage emerging technologies like Artificial Intelligence (AI) and Extended Reality (XR) to revolutionize brand-building and marketing.
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Align B2B Marketing with Business Needs (201) (Virtual)
Half-day VirtualIn this virtual workshop, you will learn how to align marketing across your organization, frame a one-page marketing strategy, and create clear, consistent, and compelling marketing messages to differentiate your brand.
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Aligning Marketing to Sales (Virtual Open Enrollment)
Half-day VirtualIn this virtual workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.
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Aligning Marketing to Sales (Virtual)
Half-day VirtualIn this virtual workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.
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ANA Disruptor Series: Driving Effective Digital Engagement with Your Brand Story (201) (Virtual)
Half-day VirtualWalk through the steps to driving consumer engagement with your digital presence by homing in and getting clear on your Brand Story.
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Assessing, Commenting, & Coaching Creative (301) (Virtual)
Half-day VirtualThis workshop focuses on expediting the creative development process through teaching best practices, concepts, and techniques. Your marketing team will be provided with a tool kit of easily applied, yet powerful and strategically relevant tools that drive results and allow them to deliver actionable feedback to your creative teams.
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B2B Growth Marketing: Proven Strategies for Generating Predictable Revenue (Virtual Open Enrollment)
Half-day VirtualIn this workshop, you will learn how to develop robust growth strategies, integrate sales and marketing efforts, and build a culture that embraces continuous improvement and innovation in the B2B landscape. You will construct a growth strategy that aligns with business objectives, identify key growth channels, and develop a better understanding of the B2B customer journey.
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