Half-day Virtual | Marketing Training and Professional Development

‘STORYMAKING for Good’ (101): The Co-Creation Concept (Virtual Open Enrollment)

Half-day Virtual

In this workshop you will be introduced to the concept of co-creation – what it is, why it matters, and how leading brands have used it to gain competitive advantage, benefit people and planet, and, in many cases, double their ROI.

view

‘STORYMAKING for Good’ (101): The Co-Creation Concept (Virtual)

Half-day Virtual

In this workshop you will be introduced to the concept of co-creation – what it is, why it matters, and how leading brands have used it to gain competitive advantage, benefit people and planet, and, in many cases, double their ROI.

view

‘STORYMAKING for Good’ (201): The Co-Creation Phase (Virtual Open Enrollment)

Half-day Virtual

In this workshop, you will learn to develop a campaign brief further and learn how to build a new and integrative marketing mindset that solves for these issues through the concept of co-creation.

view

‘STORYMAKING for Good’ (201): The Co-Creation Phase (Virtual)

Half-day Virtual

In this workshop, you will learn to develop a campaign brief further and learn how to build a new and integrative marketing mindset that solves for these issues through the concept of co-creation.

view

‘STORYMAKING for Good’ (301): The Co-Creation Campaign & Innovation Garage (Virtual Open Enrollment)

Half-day Virtual

In this workshop, participants apply the co-creation and briefing concepts learned in Levels 101 and 201 to design their very own co-creation campaign and identify opportunities across the customer journey to engage in winning ‘phygital’ (physical+digital) experiences.

view

‘STORYMAKING for Good’ (301): The Co-Creation Campaign & Innovation Garage (Virtual)

Half-day Virtual

In this workshop, participants apply the co-creation and briefing concepts learned in Levels 101 and 201 to design their very own co-creation campaign and identify opportunities across the customer journey to engage in winning ‘phygital’ (physical+digital) experiences.

view

Advanced AI Prompt Engineering for Marketers (201) (Virtual Open Enrollment)

Half-day Virtual

This interactive workshop teaches participants how to optimally utilize AI across the marketing lifecycle to ensure alignment with brand guidelines, and covers the safe and effective use of AI in data analysis.

view

Advanced AI Prompt Engineering for Marketers (201) (Virtual)

Half-day Virtual

This interactive workshop teaches participants how to optimally utilize AI across the marketing lifecycle to ensure alignment with brand guidelines, and covers the safe and effective use of AI in data analysis.

view

Advanced Email Marketing (201) (Virtual Open Enrollment)

Half-day Virtual

This workshop will help your team take their email marketing to the next level. You will learn to use techniques like behavioral and predictive segmentation and AI to develop advanced email campaigns that target your audience with precision.

view

Advanced Email Marketing (201) (Virtual)

Half-day Virtual

This workshop will help your team take their email marketing to the next level. You will learn to use techniques like behavioral and predictive segmentation and AI to develop advanced email campaigns that target your audience with precision.

view

Agile Marketing (101) (Virtual Open Enrollment)

Half-day Virtual

Marketers today are facing numerous challenges–increased competition, evolution, and adaption of new technologies, the customer always wanting more, and constantly shrinking available resources. Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization.

view

Agile Marketing (101) (Virtual)

Half-day Virtual

Marketers today are facing numerous challenges–increased competition, evolution, and adaption of new technologies, the customer always wanting more, and constantly shrinking available resources. Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization.

view

Agile Marketing: Executing an Agile Campaign (301) (Virtual Open Enrollment)

Half-day Virtual

Participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation. This includes the must-haves before launching your first sprint, scheduling delivery team members for single or multiple sprints, and the tools and technologies needed to help teams execute Agile effectively.

view

Agile Marketing: Executing an Agile Campaign (301) (Virtual)

Half-day Virtual

Participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation. This includes the must-haves before launching your first sprint, scheduling delivery team members for single or multiple sprints, and the tools and technologies needed to help teams execute Agile effectively.

view

Agile Marketing: Sprint Planning & Project Estimating (201) (Virtual Open Enrollment)

Half-day Virtual

Participants will get a closer look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process. These two parts of the process make up the foundation of a successful sprint and usually where the most challenges arise.

view

Agile Marketing: Sprint Planning & Project Estimating (201) (Virtual)

Half-day Virtual

Participants will get a closer look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process. These two parts of the process make up the foundation of a successful sprint and usually where the most challenges arise.

view

Agile Marketing: Successful Agile Integration and Transformation Within Your Organization (401) (Virtual Open Enrollment)

Half-day Virtual

Participants will learn best practices for introducing and integrating Agile within an organization. Who the key stakeholders are at any organization that need to be included in the Agile process and how to effectively communicate Agile Marketing’s value to those stakeholders, will be explained.

view

Agile Marketing: Successful Agile Integration and Transformation Within Your Organization (401) (Virtual)

Half-day Virtual

Participants will learn best practices for introducing and integrating Agile within an organization. Who the key stakeholders are at any organization that need to be included in the Agile process and how to effectively communicate Agile Marketing’s value to those stakeholders, will be explained.

view

AI and The Fourth Era of Content Marketing (101) (Virtual)

Half-day Virtual

This workshop will teach participants how content marketing has evolved, with a special focus on how artificial intelligence (AI) is reshaping the industry today.

view

AI, XR and the Immersive Brand Experience (201) (Virtual)

Half-day Virtual

This workshop will teach participants how to strategically leverage emerging technologies like Artificial Intelligence (AI) and Extended Reality (XR) to revolutionize brand-building and marketing.

view