Course Descriptions
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Modern MarTech: Harnessing Technology to Enhance the Customer Journey (Full Day)
Full Day In PersonThis workshop will help participants understand the essential components of a marketing technology strategy, and define how CMOs and other decision makers should engage in the technology roadmap.
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Modern MarTech: Harnessing Technology to Enhance the Customer Journey (Half Day)
Half Day In PersonThis workshop will help participants understand the essential components of a marketing technology strategy, and define how CMOs and other decision makers should engage in the technology roadmap.
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Modern MarTech: Harnessing Technology to Enhance the Customer Journey (Virtual Open Enrollment)
Half-day VirtualThis virtual workshop will help participants understand the essential components of a marketing technology strategy, and define how CMOs and other decision makers should engage in the technology roadmap.
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Modern MarTech: Harnessing Technology to Enhance the Customer Journey (Virtual)
Half-day VirtualThis virtual workshop will help participants understand the essential components of a marketing technology strategy, and define how CMOs and other decision makers should engage in the technology roadmap.
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Multi-country Marketing Campaigns: From Right Approach to Right Results (101) (Half Day)
Half Day In PersonThis half day workshop is excerpted from its Full Day counterpart, “Delivering Multi-country Marketing Campaigns That Work: From Right Approach to Right Results via Right Execution”, where participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.
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Multi-country Marketing Campaigns: From Right Approach to Right Results (101) (Virtual)
Half-day VirtualThis virtual half day workshop is excerpted from its Full Day counterpart, “Delivering Multi-country Marketing Campaigns That Work: From Right Approach to Right Results via Right Execution”, where participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.
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Multi-country Marketing Campaigns: From Right Approach to Right Results (Virtual Open Enrollment)
Half-day VirtualThis virtual half day workshop is excerpted from its Full Day counterpart, “Delivering Multi-country Marketing Campaigns That Work: From Right Approach to Right Results via Right Execution”, where participants also learn best practices for conducting multi-country campaign research, developing insights, briefing, and channel mapping.
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Multi-country Marketing Campaigns: Right Results via Right Execution (201) (Virtual)
Half-day VirtualParticipants will learn best practices for navigating cultural nuance, putting together the right team, making your brand relevant to local consumers, and using the Adopt-Adapt-Invent principle to strengthen campaigns.
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Multicultural Marketing - Making the Budget Work Effectively (Virtual Open Enrollment)
Half-day VirtualThis workshop will show you how to maximize resources and reach the right audience, on the right medium(s), within budget. We will explore what multicultural marketing is and how research, defined objectives, and target audience detail can be better employed for effective multicultural marketing.
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Multicultural Marketing - Making the Budget Work Effectively (Virtual)
Half-day VirtualThis workshop will show you how to maximize resources and reach the right audience, on the right medium(s), within budget. We will explore what multicultural marketing is and how research, defined objectives, and target audience detail can be better employed for effective multicultural marketing.
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Multicultural Marketing: Market Planning for a Diverse America (Half Day)
Half Day In PersonIn this workshop, participants will learn how key KPIs, a good agency checklist, and a clear multicultural brief can make the difference between a successful multicultural marketing campaign and one that falls flat.
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Multicultural Marketing: Market Planning for a Diverse America (Virtual Open Enrollment)
Half-day VirtualIn this virtual workshop, participants will learn how key KPIs, a good agency checklist, and a clear multicultural brief can make the difference between a successful multicultural marketing campaign and one that falls flat.
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Multicultural Marketing: Market Planning for a Diverse America (Virtual)
Half-day VirtualIn this virtual workshop, participants will learn how key KPIs, a good agency checklist, and a clear multicultural brief can make the difference between a successful multicultural marketing campaign and one that falls flat.
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Navigating Transparency in Programmatic Advertising (Virtual)
Half-day VirtualThis workshop will teach participants how to improve the efficiency and effectiveness of their programmatic advertising investments.
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Optimizing Agency Relations (Full Day)
Full Day In PersonThis interactive course is designed to help you develop the skills of an effective client leader. It provides insights, tips, handouts and ample real-life examples on how to produce excellent collaborative work with one or multiple agencies.
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Optimizing the Creative Process (Full Day)
Full Day In PersonGreat creative work is the result of a successful collaboration between you and your external and/or internal agency partners. Your creative process can make or break whether you go-to-market with a big idea that builds your business or a small idea that lacks relevance and engagement. Successful collaboration needs the right people involved, in the right way, at the right time. While many clients think they have a streamlined, effective creative process, ANA studies show that agencies continue to voice concern.
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Optimizing the Creative Process (Virtual)
Half-day VirtualGreat creative work is the result of a successful collaboration between you and your external and/or internal agency partners. Your creative process can make or break whether you go-to-market with a big idea that builds your business or a small idea that lacks relevance and engagement. Successful collaboration needs the right people involved, in the right way, at the right time. While many clients think they have a streamlined, effective creative process, ANA studies show that agencies continue to voice concern.
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Personal Branding for Marketers (Virtual)
Half-day VirtualThis virtual workshop will teach not only how a Personal Brand can yield dividends for your own career, but also how personal branding can transform your present marketing efforts and benefit your organization.
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Personal Branding for Marketers (BURST)
BURST - VirtualThis virtual workshop will teach not only how a Personal Brand can yield dividends for your own career, but also how personal branding can transform your present marketing efforts and benefit your organization.
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Persuading Executives Using Effective Digital Marketing Data Presentation Techniques (401) (Half Day)
Half Day In PersonIn this workshop, you will learn how to present your data in a persuasive manner that aligns with your business objectives. You will walk away with a framework that involves developing an analysis of a given situation or campaign, assessing the audience, and drafting the best proposal.
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