Half Day In Person | Marketing Training and Professional Development

‘STORYMAKING for Good’ (101): The Co-Creation Concept (Half Day)

Half Day In Person

In this workshop you will be introduced to the concept of co-creation – what it is, why it matters, and how leading brands have used it to gain competitive advantage, benefit people and planet, and, in many cases, double their ROI.

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‘STORYMAKING for Good’ (201): The Co-Creation Phase (Half Day)

Half Day In Person

In this workshop, you will learn to develop a campaign brief further and learn how to build a new and integrative marketing mindset that solves for these issues through the concept of co-creation.

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‘STORYMAKING for Good’ (301): The Co-Creation Campaign & Innovation Garage (Half Day)

Half Day In Person

In this workshop, participants apply the co-creation and briefing concepts learned in Levels 101 and 201 to design their very own co-creation campaign and identify opportunities across the customer journey to engage in winning ‘phygital’ (physical+digital) experiences.

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Agile Marketing (101) (Half Day)

Half Day In Person

Enabling successful collaboration within an organization is at the forefront of our Agile Marketing for Marketers workshop. This workshop will walk you through step-by-step on how Agile marketing can help you and your team get more done, quickly adapt to change, and do all this, better, smarter, and faster!

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Align B2B Marketing with Business Needs (201) (Half Day)

Half Day In Person

In this workshop, you will learn how to align marketing across your organization, frame a one-page marketing strategy, and create clear, consistent, and compelling marketing messages to differentiate your brand.

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Aligning Marketing to Sales (Half Day)

Half Day In Person

In this workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.

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Assessing, Commenting, & Coaching Creative (301) (Half Day)

Half Day In Person

This workshop focuses on expediting the creative development process through teaching best practices, concepts, and techniques. Your marketing team will be provided with a tool kit of easily applied, yet powerful and strategically relevant tools that drive results and allow them to deliver actionable feedback to your creative teams.

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B to B: Aligning Marketing to Sales (Half Day)

Half Day In Person

In this workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.

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B2B High Impact Digital Demand Generation (Half Day)

Half Day In Person

In this workshop, Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps, tactics, core technologies and best practices that organizations need to successfully launch a demand generation program that delivers the full power of the digital marketplace.

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B2B Marketing Begins with Buyer Insights (101) (Half Day)

Half Day In Person

In this workshop, you will learn the foundations of successful end-to-end B2B marketing strategy, including meeting customers' expectations and gaining insights on buyers' behavior and journey.

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B2B Marketing Playbook: Demand Generation, Content Marketing and Subscription Marketing (301) (Half Day)

Half Day In Person

In this workshop, you will learn how to generate qualified leads for follow up by sales using key strategies, including demand generation, content marketing, and subscription marketing.

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B2B Marketing Playbook: Differentiate Your Brand and Deliver Consistent Customer Experiences (501) (Half Day)

Half Day In Person

Many brands struggle to deliver one consistent message. This workshop will teach you how to position your brand for competitive advantage by striking the right balance between branding and other marketing plays. You will learn how to differentiate your brand from competitors and deliver consistent end-to-end customer experiences.

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B2B Marketing Playbook: Sales Enablement, Employee Ambassadors and Account-based Marketing (ABM) (401) (Half Day)

Half Day In Person

In this workshop, you will learn how to overcome internal barriers between marketers and sales teams to avoid customer confusion and weaker sales results. You will be able to align marketing with sales to define needs, market the employer brand to help your company recruit and retain employees, utilize employee ambassadors to increase social media reach, and develop a focus on account-based marketing.

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Behind the Numbers: Applying Context to Digital Data & Creating Effective Reports (201) (Half Day)

Half Day In Person

In this workshop, participants will learn how to apply analytics and develop metrics to track different channels, such as paid search and email campaigns.

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Best Practices for Content Marketing Strategies (101) (Half Day)

Half Day In Person

Learn best practices to build a solid, strategic framework for your content marketing. During this hands-on workshop, you’ll create a framework to make your content marketing even more strategic and effective.

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Best Practices for Effective Multicultural Marketing Campaigns (Half Day)

Half Day In Person

In this workshop, we will review a number of best practices for multicultural marketing that render enviable ROI and brand loyalty.

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Best Practices to Strengthen Your Content Marketing (201) (Half Day)

Half Day In Person

Build your content marketing framework with best practices on buyer persona research, mapping content to the buyers’ journey and using measurement to improve results. In this hands-on workshop, you will learn how to make content marketing even more effective by addressing these 3 critical elements.

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Beyond the Name Game (Half Day)

Half Day In Person

Throughout the session, you’ll discover what inspires and drives brand naming success. Quite simply, this course will help you to be a better professional marketer with the ability to launch more successful brand names.

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Brand Activations that Drive Results (Half Day)

Half Day In Person

During this half day workshop, you will learn about some of the most essential and effective methods of bringing your brand to life and delighting your consumers. These include Promotions, Experiences, Events, Sponsorships and Influencer Marketing.

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Brand Building with Customer Insights (Half Day)

Half Day In Person

This workshop will help you understand your customers better in order to improve your brand’s relevancy. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

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