Course Descriptions
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The Brief: Road Map to Great Creative (101) (Virtual)
Half-day VirtualThis virtual workshop includes “best practices” examples, concepts, and techniques from a wide variety of industries and disciplines in order to develop a brief.
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The Co-Creation Campaign & Innovation Garage (Virtual Open Enrollment)
Half-day VirtualIn this workshop, participants apply the co-creation and briefing concepts learned in Levels 101 and 201 to design their very own co-creation campaign and identify opportunities across the customer journey to engage in winning ‘phygital’ (physical+digital) experiences.
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The Co-Creation Campaign & Innovation Garage (Half Day)
Half Day In PersonIn this workshop, participants apply the co-creation and briefing concepts learned in Levels 101 and 201 to design their very own co-creation campaign and identify opportunities across the customer journey to engage in winning ‘phygital’ (physical+digital) experiences.
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The Co-Creation Campaign & Innovation Garage (Virtual)
Half-day VirtualIn this workshop, participants apply the co-creation and briefing concepts learned in Levels 101 and 201 to design their very own co-creation campaign and identify opportunities across the customer journey to engage in winning ‘phygital’ (physical+digital) experiences.
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The DEI Advantage: Leading Diverse Teams That Drive Growth (Virtual)
Half-day VirtualThis workshop is designed to help people managers assess opportunities for greater inclusion within their own teams. Participants will learn specific tools to foster an environment of equality and inclusion with their teams that can lead to greater creativity and growth.
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The Essentials of Digital Media Strategy (Half Day)
Half Day In PersonMarketing Strategy remains at the center of all Media decisions. This workshop is designed to elevate a participant’s comprehension and understanding of the current digital media landscape. It will teach participants to use Marketing Strategy as a filter to make strategic and tactical digital media selections and decisions.
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The Essentials of Public Speaking (Half Day)
Half Day In PersonThis half-day workshop is about practice of a different kind. In an intense “on stage” setting, you will learn how to let go of inhibitions using the techniques of improvisation to have fun. Improvisational skills build confidence and quick-thinking by teaching you to be a better listener and a better reader of your audience.
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The Marketer's Path to Digital Media Excellence (Full Day)
Full Day In PersonThis highly interactive, hands-on workshop will take people through the process of creating a content strategy that will be immediately actionable once you’re back at your desk. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
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The Neuroscience of Collaborative Communication (Half Day)
Half Day In PersonThis workshop uses multiple tools to allow participants to enhance collaboration, improve interaction, strengthen personal engagement, and achieve more effective and predictable results.
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The Neuroscience of Collaborative Communication (Virtual Open Enrollment)
Half-day VirtualThis virtual workshop uses interactive discussions, polling, relevant exercises, and an optional thinking styles assessment to give participants the opportunity to engage with several communication and interpersonal processes designed to enhance collaboration.
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The Neuroscience of Collaborative Communication (Virtual)
Half-day VirtualThis virtual workshop uses interactive discussions, polling, relevant exercises, and an optional thinking styles assessment to give participants the opportunity to engage with several communication and interpersonal processes designed to enhance collaboration.
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The Psychology of Novelty: Breathing New Life into Established B2B Brands & Products (Half Day)
Half Day In PersonThis virtual workshop shows participants how the psychology of ‘novelty’ can reinvigorate customer engagement and loyalty, and how that quality can be leveraged for your own brand and/or product. Participants will learn from real world case studies and how specific positioning techniques can be applied to revitalize your own business in the B2B sector.
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The Psychology of Novelty: Breathing New Life into Established B2B Brands & Products (Virtual)
Half-day VirtualThis virtual workshop shows participants how the psychology of ‘novelty’ can reinvigorate customer engagement and loyalty, and how that quality can be leveraged for your own brand and/or product. Participants will learn from real world case studies and how specific positioning techniques can be applied to revitalize your own business in the B2B sector.
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The Psychology of Novelty: Breathing New Life into Established B2C Brands & Products (Half Day)
Half Day In PersonThis workshop shows participants how the psychology of ‘novelty’ can reinvigorate customer engagement and loyalty, and how that quality can be leveraged for your own brand and/or product. Participants will learn from real world case studies and how specific positioning techniques can be applied to revitalize your own business in the B2C sector.
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The Psychology of Novelty: Breathing New Life into Established B2C Brands & Products (Virtual)
Half-day VirtualThis virtual workshop shows participants how the psychology of ‘novelty’ can reinvigorate customer engagement and loyalty, and how that quality can be leveraged for your own brand and/or product. Participants will learn from real world case studies and how specific positioning techniques can be applied to revitalize your own business in the B2C sector.
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The Purpose Advantage: Unlocking the Power of Purpose for Your Brand (Full Day)
Full Day In PersonIn this interactive workshop, you will engage in a series of exercises and carefully selected case studies designed to teach you four key frameworks for uncovering, pressure testing or evolving your brand purpose and building a strong brief.
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The Purpose Advantage: Unlocking the Power of Purpose for Your Brand (Half Day)
Half Day In PersonIn this interactive workshop, you will engage in a series of exercises and carefully selected case studies designed to teach you four key frameworks for uncovering, pressure testing or evolving your brand purpose.
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The Purpose Advantage: Unlocking the Power of Purpose for Your Brand (Virtual Open Enrollment)
Half-day VirtualIn this virtual workshop, you will engage in a series of exercises and carefully selected case studies designed to teach you four key frameworks for uncovering, pressure testing or evolving your brand purpose.
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The Purpose Advantage: Unlocking the Power of Purpose for Your Brand (Virtual)
Half-day VirtualIn this virtual workshop, you will engage in a series of exercises and carefully selected case studies designed to teach you four key frameworks for uncovering, pressure testing or evolving your brand purpose.
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The Social Business (Full Day)
Full Day In PersonThis workshop focuses on helping you to optimize your Social Business. You and your team will gain insight and skill on how to use the right platforms, at the right time, to reach your target audience and maximize the likelihood that they will purchase your products and/or services.
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