Course Descriptions
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Persuading Executives Using Effective Digital Marketing Data Presentation Techniques (401) (Virtual)
Half-day VirtualIn this workshop, you will learn how to present your data in a persuasive manner that aligns with your business objectives. You will walk away with a framework that involves developing an analysis of a given situation or campaign, assessing the audience, and drafting the best proposal.
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Pitch to Win (Half Day)
Half Day In PersonLearn to build chemistry and confidence with diverse groups of people to win together as a flexible and responsive team when pitching to an audience of senior decision-makers.
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Positioning Your Brand to Win (Half Day)
Half Day In PersonTaught by a seasoned brand strategist with both emerging brand and Fortune 500 experience, this workshop teaches you a step-by-step method along with a wide range of relevant case studies and fresh thinking to help you craft compelling positioning.
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Positioning Your IHA for Operational Success (Virtual)
Half-day VirtualIn this virtual workshop, marketing operations, agency management leaders, in-house agency operations, and marketing stakeholders can discover how to set up your IHA for operational success.
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Post-Modern Customer Communications (Full Day)
Full Day In PersonWe’ll address the key aspects you’ve got to be aware of to communicate effectively with this new language. We’ll practice different styles and voices, dive into “speaking like your audience,” and explore the internal approval process that impacts the way you get approvals for this — or any — audience. From newspeak to new platforms, we’ll take what you already know and give you additional tools to stay in tune with your customers and markets.
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Post-Modern Customer Communications (Half Day)
Half Day In PersonThe way human beings process information is changing. Along the way, the “rules of grammar” are falling by the wayside. The attention span of our customers is becoming woefully brief.
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Powerful Email Marketing (101) (Virtual)
Half-day VirtualThis workshop will detail email marketing best practices to ensure organizations understand how to setup and execute an email marketing campaigns that will deliver significant results in the short and long-term.
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Practical Strategies for Effective Mobile Marketing (Half Day)
Half Day In PersonThis workshop teaches the essentials of mobile marketing, what it takes to place mobile and connectivity at the heart of an organization’s marketing efforts. The workshop provides practical mobile marketing ‘how to’ tips and techniques, rather than simple theory.
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Present Like a Professional (Full Day)
Full Day In PersonThis full-day interactive workshop immerses attendees in what the best speakers have learned from years of practice: How to take the stage with confidence and connect authentically with an audience to present like a professional.
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Presentation Writing and Delivery to Convey, Compel and Convince (Full Day)
Full Day In PersonIn this highly interactive, hands-on workshop, you will learn a structured approach to writing and delivering winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.
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Presentation Writing to Convey, Compel and Convince (101) (Virtual)
Half-day VirtualIn this highly interactive, virtual workshop, you will learn a structured approach to writing and delivering winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.
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Presentation Writing to Convey, Compel and Convince (201) (Virtual)
Half-day VirtualIn this highly interactive, virtual workshop, you will continue to learn a structured approach to writing and delivering winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.
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Presentation Writing to Convey, Compel and Convince (Half Day)
Half Day In PersonIn this highly interactive, hands-on workshop, you will learn a structured approach to writing and delivering winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.
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Presentation Writing to Convey, Compel and Convince (Virtual Open Enrollment)
Half-day VirtualIn this highly interactive, virtual workshop, you will learn a structured approach to writing and delivering winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.
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Pressure-Test Your Brief: Putting Theory into Practice (201) (Half Day)
Half Day In PersonThis highly interactive workshop focuses exclusively on assessing and pressure-testing an existing brief by using a metric-driven tool to evaluate its elements and ensure maximum impact.
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Pressure-Test Your Brief: Putting Theory into Practice (201) (Virtual)
Half-day VirtualThis highly interactive workshop focuses exclusively on assessing and pressure-testing an existing brief by using a metric-driven tool to evaluate its elements and ensure maximum impact.
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Principles of B2B Customer Centric Marketing (Half Day)
Half Day In PersonThis workshop shows you how to be a customer centric organization; you will gain an understanding of the frameworks and techniques needed to execute B2B consumer-centric strategies. You will address your own customer-centric challenges.
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Principles of B2C Customer Centric Marketing (Half Day)
Half Day In PersonLed by a former CEO of several divisions of a Fortune 200 company, this workshop shows you how to be a consumer-centric organization. You will gain an understanding of the frameworks and techniques needed to execute B2C consumer-centric strategies.
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Procurement Beyond Savings (Half Day)
Half Day In PersonIn this workshop, you will gain a clearer understanding of corporate and advertising procurement strategy development. You will also learn about the tools needed to develop and lead effective procurement initiatives.
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Product Innovation for CPG Brand Marketers (Virtual Open Enrollment)
Half-day VirtualIn this workshop, you will learn about the standard innovation processes, starting with developing an innovation brief and moving from insights to ideas to prototyping and testing concepts. It will also introduce topics including human centered design, collaboration with R&D and Design, tools for validation, transition to commercialization and how to partner with innovation agencies.
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