Course Descriptions
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Marketing in Turbulent Times (Half Day)
Half Day In PersonThis workshop focuses on gaining an understanding of the types of marketing approaches and shifts that must be adapted in order to ensure that your brand retains loyalists and survives beyond the crisis.
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Marketing in Turbulent Times (Virtual Open Enrollment)
Half-day VirtualThis workshop focuses on gaining an understanding of the types of marketing approaches and shifts that must be adapted in order to ensure that your brand retains loyalists and survives beyond the crisis.
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Marketing in Turbulent Times (Virtual)
Half-day VirtualThis workshop focuses on gaining an understanding of the types of marketing approaches and shifts that must be adapted in order to ensure that your brand retains loyalists and survives beyond the crisis.
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Marketing Innovation (Full Day)
Full Day In PersonThis workshop will help participants understand and drive innovation in their marketing programs. Through the use of team exercises, brainstorming sessions, and wall and flip charts, participants will be tasked with developing a strategy for a real marketing challenge. In the process, participants will generate ideas that the group can use to understand how the processes of innovation and creative problem solving can help the team.
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Marketing Planning for the Post-COVID World (Half Day)
Half Day In PersonIn this workshop, participants will work through a planning framework to help them market effectively in the post-COVID era. The workshop facilitator will equip participants to succeed in the face of uncertain market conditions and retain and build customer loyalty.
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Marketing Planning for the Post-COVID World (Virtual Open Enrollment)
Half-day VirtualIn this virtual workshop, participants will work through a planning framework to help them market effectively in the post-COVID era. The workshop facilitator will equip participants to succeed in the face of uncertain market conditions and retain and build customer loyalty.
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Marketing Planning for the Post-COVID World (Virtual)
Half-day VirtualIn this virtual workshop, participants will work through a planning framework to help them market effectively in the post-COVID era. The workshop facilitator will equip participants to succeed in the face of uncertain market conditions and retain and build customer loyalty.
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Marketing to Generation Z (BURST)
BURST - VirtualIn this BURST workshop, you will immerse yourself into the minds and mannerisms of Gen Z and comprehend how, where, and when to most effectively engage them.
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Marketing to Generation Z (Virtual Open Enrollment)
Half-day VirtualIn this virtual workshop, you will immerse yourself into the minds and mannerisms of Gen Z and comprehend how, where, and when to most effectively engage them.
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Marketing to Generation Z (Virtual)
Half-day VirtualIn this virtual workshop, you will immerse yourself into the minds and mannerisms of Gen Z and comprehend how, where, and when to most effectively engage them.
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Marketing to Generation Z (Half Day)
Half Day In PersonIn this workshop, you will immerse yourself into the minds and mannerisms of Gen Z and comprehend how, where, and when to most effectively engage them.
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Mastering Email Marketing to Elevate Your Brand (Full Day)
Full Day In PersonThis workshop will escort you through the expansive landscape of email marketing strategies, from foundational principles to the forefront of email marketing innovations.
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Mastering Your Mission Statement (BURST)
BURST - VirtualThis BURST workshop will provide you an easy-to-understand framework to create or improve your "Guiding Principles" that include the mission statement, key characteristics, and critical actions, in order to increase team alignment and engagement, and inspire productivity.
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Mastering Your Mission Statement (Virtual)
Half-day VirtualThis virtual interactive workshop provides teams and team leaders with an easy-to-understand framework to create or improve their Mission Statement, Key Characteristics, and Critical Actions – with the end goal of increasing team alignment and engagement, and inspiring productivity.
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Maximize Productivity through Effective Employee Engagement (201) (Half Day)
Half Day In PersonIn this workshop, you will learn how to sustain employee engagement long term, with an emphasis on ongoing communication, measurement, and evaluation.
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Maximize Productivity through Effective Employee Engagement (201) (Virtual)
Half-day VirtualIn this workshop, you will learn how to sustain employee engagement long term, with an emphasis on ongoing communication, measurement, and evaluation.
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Measuring and Improving the Customer Experience (Half Day)
Half Day In PersonThis workshop will walk you step-by-step through the processes and methods organizations need to implement in order to successfully measure and optimize their customer experience efforts.
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Measuring and Improving the Customer Experience (Virtual Open Enrollment)
Half-day VirtualThis workshop will walk you step-by-step through the processes and methods organizations need to implement in order to successfully measure and optimize their customer experience efforts.
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Measuring and Improving the Customer Experience (Virtual)
Half-day VirtualThis workshop will walk you step-by-step through the processes and methods organizations need to implement in order to successfully measure and optimize their customer experience efforts.
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Media Strategy (Full Day)
Full Day In PersonThis workshop is designed to elevate the participant’s comprehension and understanding of media in a manner that, if applied to their brand or service, will become part of their organization’s marketing DNA. Through the use of group exercises, real life examples, and case studies, participants will learn how to more tightly connect all aspects of the media planning process to their marketing. All while improving their overall comprehension of media language and concepts.
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