Full Day In Person
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Achieving Breakthrough Results with Word of Mouth Marketing (Full Day)
Full Day In PersonThrough first-hand experiences, case studies, and hands-on exercises, you have the opportunity to learn relevant and applicable skills that will enable you to better break-through the noise of our competitive world by leveraging the power of human recommendations.
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Agile Marketing (Full Day)
Full Day In PersonOur workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization. Agile marketing places a premium on team communication, customer collaboration, and the willingness to make changes throughout the process.
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Aligning Marketing to Sales (Full Day)
Full Day In PersonIn this workshop, participants will learn that successful coordination and alignment between Marketing and Sales requires coordination on objectives, strategies, activities, and goals. Through the use of discussions and exercises, this workshop will help you apply critical thinking to identify and remove alignment issues in your organization and to discover practical and actionable solutions.
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B2B Customer Centric Marketing and Activation (Full Day)
Full Day In PersonLed by a former CEO of several divisions of a Fortune 200 B2B company, this workshop shows you how to be a customer centric organization. You will gain an understanding of the frameworks and techniques needed to execute B2B consumer-centric strategies.
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B2B High Impact Digital Demand Generation (Full Day)
Full Day In PersonIn this workshop, Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps, tactics, core technologies and best practices that organizations need to successfully launch a demand generation program that delivers the full power of the digital marketplace.
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B2C Customer Centric Marketing and Activation (Full Day)
Full Day In PersonLed by a former CEO of several divisions of a Fortune 200 company, this workshop shows you how to be a consumer-centric organization. You will gain an understanding of the frameworks and techniques needed to execute B2C consumer-centric strategies.
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Brand Activations that Drive Results (Full Day)
Full Day In PersonDuring this workshop, you will utilize an Activation Planner to build an activation plan that you can take back to your organization and implement. The program will cover the key platforms for activating your brand - Promotions, Brand Experiences and Events, Sponsorships, Influencer Marketing, Cause Marketing, Activating through Intermediaries, Branded Content, and Measurement.
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Brand Storytelling and Effective Digital Consumer Connection (Full Day)
Full Day In PersonThis workshop focuses on providing the frameworks, insights, and best practices that will help you to optimize your brand storytelling. You will learn the key elements of storytelling and how digital technologies have influenced the manner in which a story needs to be told today. This workshop will also show you how to use buyer personas to make your stories inspiring.
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Build Your Marketing Plan in a Day (Full Day)
Full Day In PersonThis workshop focuses on providing a practical framework for developing a robust marketing plan that will drive value for your organization. It focuses on three marketing horizons of demand generation, building brand equity, and delivering customer value.
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Building Differentiation Through Your Customer Experience Design (Full Day)
Full Day In PersonIn a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes more from what you do. Customer Experience is a new discipline that helps you figure out what to differentiate and how to do it in a way that benefits your customers and your bottom line at the same time.
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Building Teams that Drive Growth (Full Day)
Full Day In PersonThis workshop will help you understand different working styles and how to communicate effectively with your teammates. You will learn how to eliminate role confusion through responsibility charting, how to overcome barriers to collaboration, and best practices for conflict resolution. This workshop provides pragmatic, actionable tools, processes, checklists and frameworks to help your team together more effectively.
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Coaching The Brief: Putting Theory into Practice (201) (Full Day)
Full Day In PersonThis interactive workshop is an application-focused experience that provides guidelines on writing a brief that will drive campaign success and achieve brand goals.
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Delivering Multi-country Marketing Campaigns that Work (Full Day)
Full Day In PersonThis half day workshop teaches what has worked and not worked for global brands, you can adopt, adapt, or invent the best ideas and approaches for your brand – from getting the right team chemistry, to getting the right insights, to localizing global brands in the right way.
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Developing a Brand Portfolio and Architecture Strategy (Full Day)
Full Day In PersonThis workshop will help you determine your brand portfolio as well as your architecture strategy. You will first learn how to establish a long-term strategy that utilizes brand assets and optimizes internal resources to maximize impact. Then, you will learn how to organize and use different types of brands and brand elements. Finally, how to effectively migrate your current brand portfolio, and how to express it in a cohesive and relevant way.
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Driving Inclusive Marketing Excellence (Full Day)
Full Day In PersonThis workshop taps into both the art and the science of great multicultural and inclusive marketing.
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Effective Communication, Presentation and Storytelling Skills (Full Day)
Full Day In PersonIn this workshop you will learn how to connect authentically with an audience to present like a professional and practice proven techniques to enhance your stage presence, on-your-feet thinking, and engagement with listeners.
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Effective Shopper Marketing: Converting Shoppers into Buyers (Full Day)
Full Day In PersonIn this workshop, you will how to develop an actual brand-aligned and insights-driven shopper marketing campaign for your own product(s) or service(s).
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Effective Writing for Corporate Communications (Full Day)
Full Day In PersonWe’ll address it all. You’ll learn about different styles and voices, dive into “speaking like your audience,” and explore the internal approval process that impacts the way you get approvals for this — or any — audience. You’ll see actual examples of how major corporations are addressing these issues and moving their communications to a more customer-friendly voice.
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End-to-End Digital Marketing (Full Day)
Full Day In PersonJoin us for a workshop where Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps and best practices that organizations need to master to successfully launch a digital marketing platform that delivers the full power of the web.
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Effective Agency Management (Full Day)
Full Day In PersonAs a participant of this workshop, you will walk away with tangible ideas, best practices and tools to inspire your agency to do their best work… and ultimately, make you a far more successful marketer and well-respected client. Led by one of the leading world experts on agency management, this engaging, interactive workshop is packed with hands-on exercises, case studies, anecdotal stories, fun videos and opportunities to share as a group. Throughout this session, you will discover what makes a better client and how to get the quality work you deserve.
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