2025 ANA Measurement & Analytics Conference
September 8-10, 2025 | Chicago and Virtual
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Case Studies
Smarties Awards
Abbott Revolutionizes Traditional Trade in Vietnam with a Data Program to Assist Retailers
Abbott created a data-collection program that gave retailers in Vietnam the power of first-party data analysis normally the province of large and sophisticated organizations.
Smarties Awards
How Cupcake Vineyards Targeted Different Generations
With more competition and shifting consumer purchase behavior in the premium wine category, Cupcake Vineyards set a goal to drive sales and capture brand share by reaching and engaging new customers while staying top of mind with existing customers.
Smarties Awards
How This Grocer Used Data to Create Personalized Ad Experiences and Drive Business
Using a robust data set to create more than 3,000 targeted ad variations, M&M Food Market created a highly personalized, geotargeted campaign to help break through the holiday season noise and drive business results during a critical timeframe.
Event Videos
Industry Insights
Leading Edge
Overcoming the Pitfalls of Today’s Marketing Measurement
Knowledge Partners
Knowledge Partners
What to Include in Your MMM Request for Proposal
A comprehensive guide outlining eight essential components to include in a Marketing Mix Modeling (MMM) Request for Proposal, from defining objectives and methodology requirements to ensuring data security and validation processes.
Knowledge Partners
Data Clean Rooms: Tips for Effective Data Management
Deep Sync provides a “101”-style primer on data clean rooms.
Money Slides
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