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If You Can Dream It, Radio Can Measure It
Navigating the complex world of attribution is not that complex with new measurement capabilities in play for radio success
Can radio in all its forms — which include podcasts, streaming audio, and over-the-air broadcasts — be measured with every KPI movement attributed back to the medium? Yes, it can. Radio can be a full-funnel solution for brands, both on its own and by amplifying the performance of other media.
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