Alex Cooper's Unwell Hydration Named Official Partner of NWSL
The deal comes on the heels of a new study showing sponsorships for women's sports are accelerating
Score one for gen Z influencers. The National Women's Soccer League (NWSL) late last week announced a new partnership with Unwell, a beverage company founded by podcaster Alex Cooper, a former Division I soccer player, who has 3.4 million followers on Instagram and 1.2 million subscribers on YouTube.
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