Women's Sports Sponsorships Surge
Deals are up 12 percent, compared to an 8 percent boost in men's pro sports leagues
Sponsorships of women's sports is up 12 percent, compared to 8 percent for men's sports leagues, according to a new report. A wide array of companies, including B2B firms, are starting to sponsor women's sports leagues, which continue to expand at a rapid clip.
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