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  • Workplace Engagement Hits a 10-Year Low

    Marketing News   January 17, 2025  

    Workplace motivation in 2024 fell to levels not seen in 10 years, at a time when marketing leaders are struggling to adapt to a technological paradigm shift that requires new forms of collaboration.

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  • Avocados From Mexico Rolls Out New Ad Play for the Super Bowl

    Marketing News   January 17, 2025  

    Avocados From Mexico has whipped up a new marketing play for this year's Super Bowl and recruited football great and future Hall of Famer Rob Gronkowski to carry the message. The effort features BigGameGuac.com, where fans can digitally huddle with "Gronk" to learn about (and download) his recipe for buffalo Gronkamole and other dishes.

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  • New Choice Hotel Ad Campaign Highlights Additional Consumer Benefits

    Marketing News   January 16, 2025  

    A new campaign from Choice Hotels, featuring comedian and actor Keegan-Michael Key, invites travelers to enhance their trip experience through the company's host of added benefits, including better hotel views and reasonable prices.

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  • New Report Puts Spotlight on 'Creative-Media' Gap

    Marketing News   January 15, 2025  

    A new study reaffirms that marketers have their work cut out when it comes to breaking down silos throughout their organization, with 86 percent of advertisers reporting a lack of synchronization between creative and media distribution.

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  • New Service Will Expand Amazon's Presence in Retail Media

    Marketing News   January 15, 2025  

    Amazon recently announced the launch of Amazon Retail Ad Service, a platform through which organizations can build their own retail media networks.

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  • Brands Offer Relief to Those Affected by Los Angeles Wildfires

    Marketing News   January 13, 2025  

    Relief efforts from brands are most likely just starting for what is expected to be one of the costliest natural disasters in U.S. history. Many brands are partnering with nonprofit organizations and local authorities in California to provide financial aid and other resources.

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  • TikTok Argues Its Case to the Supreme Court

    Marketing News   January 10, 2025  

    In an emergency hearing before the Supreme Court, TikTok argued against the constitutionality of a law that would force its China-based parent company ByteDance to divest from the social app or see it banned in the U.S.

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  • Unisom Teams Up with Saquon Barkley for New Ad Campaign

    Marketing News   January 10, 2025  

    Unisom, a sleeping aid brand, has teamed up with the Philadelphia Eagles star running back Saquon Barkley for a new ad campaign catering to football fans who will need some rest as the NFL playoffs kick of this weekend, culminating with Super Bowl LIX in New Orleans on February 9.

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  • Meta Gets Rid of Fact Checkers in Favor of Community Notes

    Marketing News   January 9, 2025  

    Meta chief executive Mark Zuckerberg announced this week that he is eliminating the social media company's fact checkers and adopting the Community Notes platform, in which everyday users are tasked with monitoring the content of Meta's various platforms.

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  • Brands Tap into Growing Market for Non-Alcoholic Drinks

    Marketing News   January 9, 2025  

    A recent Heineken study shows that more and more people are getting comfortable drinking non-alcoholic beverages. The growing penchant for non-alcoholic beer options, such as Heineken's 0.0, is particularly strong among younger folks who want to live a sober lifestyle.

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  • Disney Merging Hulu + Live TV with Fubo

    Marketing News   January 8, 2025  

    In the latest plot twist for the streaming TV industry, The Walt Disney Co. announced this week that it has entered into a definitive agreement with Fubo to combine it with Hulu + Live TV. The deal forms a combined virtual multichannel video programming distributor company to compete head-on with YouTube TV.

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  • Comcast Set to Roll Out New Ad Platform Targeting SMBs

    Marketing News   January 7, 2025  

    Debuting sometime in the first quarter, Comcast's Universal Ads program will offer advertisers direct access to brand-safe video that reaches more than 90 percent of U.S. households.

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  • Experian Teams Up with Athletes First for New Ad

    Marketing News   January 6, 2025  

    Featuring NFL stars and their significant others, the collaboration between Experian and Athletes First shows how Experian's app can help consumers save time and money. The new ad is running just ahead of the NFL playoffs, which kick off this week.

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  • U.S. Surgeon General Calls for Cancer Warnings on Alcohol Products

    Marketing News   January 3, 2025  

    While the link between consuming alcohol and heightened risk for cancer has been growing for decades, less than half of Americans recognize it as a risk factor for cancer, according to a new advisory by the U.S. Surgeon General. To spread the message, the Surgeon General is recommending that alcohol products like beer and wine carry warnings of their links to cancer.

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  • New Year Marks a New Generation

    Marketing News   January 2, 2025  

    Generation Beta, consisting of children of younger millennials and older gen Zers, will be the first generation in which technology tailors their learning, shopping, and social interactions.

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  • Sabrina Carpenter Helps Dunkin' 'Shake That Ess'' In New Campaign

    Marketing News   December 31, 2024  

    In a new ad for Dunkin', Sabrina Carpenter surveys a room of people eagerly making iced espressos. The singer is teaming up with the brand for a special version of the drink available for a limited time.

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  • Holiday Spending Rose This Year, Say Mastercard and Visa

    Marketing News   December 30, 2024  

    Shoppers outspent themselves this year, increasing overall holiday retail spending by 3.8 percent compared to 2023, according to Mastercard.

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  • Beyoncé, Netflix, and NFL Hit High Note on Christmas Day

    Marketing News   December 27, 2024  

    The first Christmas Day coverage in a three-season deal between Netflix and the NFL hit record audience levels, with help from a halftime performance by Beyoncé.

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  • Nike Will Emphasize Brand-Building In New Effort to Drive Growth

    Marketing News   December 26, 2024  

    Nike says it's dialing up spending on branding and reducing spending on performance marketing. Branding, or showing what a company stands for rather than just making money, is becoming a much bigger consideration for brands of all stripes. The challenge for marketers is how to convert the benefits of branding into metrics that the C-suite will understand.

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  • Sony and ESPN Join Forces for Alternate Presentation of an NBA Game On Christmas Day

    Marketing News   December 24, 2024  

    "Dunk the Halls," an alternate, digitized presentation of the Christmas Day game between the San Antonio Spurs and the New York Knicks featuring iconic Disney characters, is the latest major sports telecast this year to offer a different version of the same game.

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