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Multicultural Excellence Awards
How Aflac’s Campaign Empowered U.S. Hispanics with Preventive Care
Aflac worked with Rock Orange to launch "Remisión Con Una Misión," a campaign featuring Adamari López to educate U.S. Hispanics on early cancer prevention, health screenings, and supplemental insurance. By addressing language barriers and promoting wellness, Aflac achieved a 25 percent rise in cancer product sales and 122 percent website traffic growth.
Multicultural Excellence Awards
KIA Telluride's Soccer Journey with Frankie F
KIA Telluride partnered with NGLmitú to create "MOTIVATED," a compelling social content series featuring Hispanic soccer freestyle legend Frankie Flo, connecting the vehicle's inspiration for movement with the dynamic world of freestyle soccer.
Multicultural Excellence Awards
Sephora Creates Docuseries to Explore Hispanic Beauty Stereotypes
Sephora partnered with NBCUniversal to create a four-part docuseries that explored generational Hispanic beauty narratives and stereotypes. The series, which streamed on Peacock, featured Hispanic actors, influencers, and founders of Hispanic beauty brands.
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The State of Influence
Marketing agency Digital Voices explores the current landscape of influencer marketing and shares strategies to guide the successful use of the tactic — strategies that leverage a value-over-volume mindset, deliberate community-targeting, and the latest technology.
Knowledge Partners
The Power of Authenticity: 100 Brands Winning Big with TikTok Creators
CreatorIQ and TikTok share research that sheds light on what makes a creator effective in his or her collaborations with a brand.
Knowledge Partners
Boom Time: Social Media Ad Spend Set to Explode in 2024
After nearly two years of constant talk about a recession and its downward impact on digital advertising revenue, the official numbers are in. 2023 was a banner year for advertising, with advertising spending a record $225 billion in the U.S. alone.
